| The Amazon.co.uk Black Friday Sale will run from 17th to 26th November, with major discounts on Christmas gifts for everyone on your list, from the latest consumer electronics and Amazon devices to this year's must-have toys, games, fashion, jewellery, beauty and home items After bringing Black Friday to the UK in 2010, Amazon is making this year's event more fun than ever with the ‘Home of Black Friday' pop up experience in Soho Square, central London, open Tuesday 21st to Black Friday on 24th November, from 12:30 pm to 7:30 pm everyday Small businesses, innovative start-ups and artisans selling on Amazon Marketplace and Handmade at Amazon will offer thousands of deals in this year's Black Friday Sale LONDON - 6th November, 2017 – Amazon.co.uk, the home of Black Friday in the UK, is preparing for ten days of Black Friday deals set to save customers millions of pounds on thousands of must-have Christmas gifts and other popular items across a range of categories. Black Friday, which falls on Friday 24th November, has become a highly-anticipated date in the UK shopping calendar and the unofficial kick off of the Christmas shopping season. The Amazon.co.uk Black Friday Sale This year, the Amazon.co.uk Black Friday Deals Store will be open from 00:00 on Friday 17th until 23:59 on Sunday 26th November. Amazon will have new ‘Deals of the Day' every day throughout the period, ranging from Amazon devices, electronics and pet supplies to kitchen and home & garden items. There will also be thousands of ‘Lightning Deals' - products available at a discount, in limited quantities, for a short period of time - introduced throughout the sale, with new deals becoming available as often as every five minutes. Amazon Prime members, including customers enjoying a free Amazon Prime 30-day trial, will have an exclusive 30-minute early access period to all Lightning Deals. Customers can also shop using the Amazon App, which is designed to make shopping fast and easy. In fact, last Christmas, more than 70% of Amazon customers worldwide shopped using a mobile device. In the Amazon App, customers can find where their parcels are in seconds, use camera search to quickly find the items they want by pointing at an item or barcode, and never miss a deal by setting Watch-a-Deal alerts. Hundreds of small businesses and artisans selling on Amazon Marketplace and Handmade at Amazon are offering thousands of deals this Black Friday, providing customers with a wide selection of items from handcrafted gifts to innovative new products. Amazon's fastest delivery service, Prime Now, will also offer special Black Friday deals to more than 30% of the UK population and provides an ideal selection of gifts, gadgets and Christmas treats which can be delivered in two hour delivery windows or within 60 minutes in selected postcodes. "Customers tell us they love getting extra low prices so they can save on their Christmas shopping. This year we have hundreds of small businesses from our Marketplace offering great deals on their unique and creative products, making it even easier to find perfect gifts with our Black Friday sale" said Doug Gurr, Country Manager, Amazon.co.uk. "We're making Black Friday more fun than ever by holding our first ever Home of Black Friday pop up in Central London and have just released our TV advertwhich features our iconic boxes having a sing-a-long to celebrate the festive season." Some of the most popular Black Friday deals last year included Fire TV Stick, FIFA 17 and Amazon Echo Dot. Deals available in this year's Black Friday Sale at Amazon.co.uk will be announced closer to the launch date. Amazon's Home of Black Friday pop up event in London For the first time since bringing Black Friday to the UK in 2010, Amazon is hosting a four day ‘Home of Black Friday' pop up experience in central London to celebrate the start of the Christmas shopping season and the UK's biggest annual deals event. Customers will be invited to explore the best of Amazon's Black Friday Sale and Amazon Prime, try their hand at a range of games to win prizes and take part in one of the many themed workshops, from foodie fun to crafts tutorials. Visitors to the ‘Home of Black Friday' can also sample new products and get advice from gifting and lifestyle experts, as well as enjoy a few extra surprises throughout the four day event. Entry to the pop up, located at 13 Soho Square, London, will be free of charge and doors will open to everyone on a first come first served basis from 12:30 pm to 7:30 pm from Tuesday 21st to Friday 24th November. Helping deliver Christmas across the UK In preparation for Black Friday and the Christmas shopping season, Amazon has been investing in its UK infrastructure throughout 2017. Amazon's has invested £6.4 billion in the UK since 2010 in its UK-based research and development, head office and fulfilment and logistics infrastructure. This year, it has opened four new fulfilment centres in Doncaster, Warrington, Tilbury and Daventry. The sites are creating over 3,500 new permanent jobs from operations managers to engineers, HR and IT roles to teams handling customer orders. The sites will also create more capacity for small businesses to use the Fulfilment by Amazon service whereby they store their products in an Amazon fulfilment centre and Amazon handles the packing, shipping and customer service for orders. Gayle Hunter, Founder of Luxelu, which sells its own brand of lifestyle products via the Fulfilment by Amazon service, said: ‘Black Friday has grown for us year on year, and it's helped us to grow our business by increasing sales and reaching new customers. We're expecting this year to be bigger and better than ever before, with more customers discovering our products which helps to build our brand in the UK and across Europe.' To find out more about Black Friday: Home of Black Friday Pop Up Everyday Made Better with Prime Prime was designed to make your life better every single day. Tens of millions of members around the world enjoy the many benefits of Prime. In the UK that includes unlimited access to award-winning movies and TV episodes with Prime Video; unlimited access to more than two million songs with Prime Music; exclusive access to purchase tickets for Prime Live Events with major artists, luxury Amazon lounges, unlimited reading from a rotating selection of books, magazines, comics and more with Prime Reading; unlimited secure photo storage with Prime Photos, Twitch Prime; early access to select Lightning Deals, one pre-released book a month with Kindle First, and more. Plus, Prime members around the world can enjoy exclusive deal shopping on Prime Day. Prime was built on the foundation of unlimited fast delivery and members receive unlimited One-Day Delivery on millions of items across all categories; unlimited Same-Day Delivery on more than a million items in London, Surrey, Berkshire, Birmingham, Bristol, Manchester, Liverpool, Leeds, Milton Keynes, Glasgow, and Edinburgh; and same-day delivery slots with Prime Now at no extra charge between 8am and 10pm across more than 30% of the UK population in selected postcodes in Birmingham, Glasgow, Hertfordshire, Manchester, Newcastle, Leeds, Liverpool, London, Portsmouth, Surrey and South Yorkshire. About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.co.uk/about and follow @AmazonNews.
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