| The ‘medieval’ style mince pie will be available for £4.50 on AmazonFresh from Local Shops & Markets supplier, C.Lidgate LONDON, 15 November 2017 - AmazonFresh together with C.Lidgate, one of London’s oldest butchers, has today announced it has brought back the traditional, meat-filled mince pie. The limited edition medieval Christmas treat will be available for customers to buy from Thursday 16th November on AmazonFresh for £4.50, (450g, serving four to six people). A festive favourite tracing back to medieval times, mince pies were originally packed full of meat, including boiled beef and tongue, before evolving into the modern spiced fruit mince pies we’re familiar with today. It is not only the pie mixture which has changed over the centuries, but also the shape. Initially intended to feed a number of guests, these traditional mince pies were much larger and rectangular in shape. Ahead of the festive season, Danny Lidgate, a fifth-generation family butcher at C.Lidgate in Holland Park, has combined traditional recipes with ingredients more appealing to 21st century taste buds to create the ultimate treat this Christmas. “It was inspiring to be able to cook-up a time-honoured meat version of the mince pie, akin to the delicious delicacies our ancestors would have enjoyed during Christmas centuries ago,” said Danny Lidgate, Managing Director, C.Lidgate. “Working with AmazonFresh, we’re reintroducing the traditional meat-filled mince pie to our customers’ festive tables - it’s the perfect treat for a carnivore this Christmas.” “Mince pies have a long and rich history, from their medieval origins as meaty, spicy and hefty treats for the wealthy, to the more everyday individual pies we're more familiar with today,” said Annie Gray, TV Food Historian and research associate at the University of York. “Over time, the quantity of meat declined from the pies of earlier eras, but the reintroduction of meat still gives a deep and satisfying backnote in a fruity confection. Given how long the Christmas mince pie contained meat for, it is apt that one of London’s oldest butchers, C.Lidgate, has created this pie inspired by the past.” Medieval Mince Pie recipe, serves four to six people
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Find out more and buy the Medieval Mince Pie (£4.50, 450g, serving four to six people) from AmazonFresh from Thursday 16th November at www.amazon.co.uk/realmincepie AmazonFresh customers can shop from a broad selection of products from many of London's finest local producers, shops and markets including GAIL's Artisan Bakery, PRESS, C.Lidgate, Paxton & Whitfield, Forman & Field, Lina Stores, Konditor & Cook, and Chegworth Valley. These products are delivered as part of the customer's AmazonFresh order. Find out more about C.Lidgate here. For information, images and interviews, please contact Hunt & Gather: About Amazon.co.uk About Amazon About AmazonFresh AmazonFresh has rapidly expanded its selection to more than 180,000 competitively priced items, adding more than 50,000 products over the last year. Customers can choose from tens of thousands of grocery items from major brands including Morrisons and Whole Foods Market as well as Coca-Cola, Kellogg's, Danone, Warburtons, Walkers, Yeo Valley and many more. In addition to fresh fruit and vegetables, meat, seafood, baked goods, dairy and more, customers can choose from a wide range of home, electronics, pet supplies, toys, baby, health and beauty products. Customers can also enjoy breads, pastries and cookies from the AmazonFresh in-house bakery and shop from a selection of unique and exciting foods in the Foodie Trends curated store. AmazonFresh customers can also shop from a broad selection of products from many of London's finest local producers, shops and markets including GAIL's Artisan Bakery, PRESS, C.Lidgate, Paxton & Whitfield, Forman & Field, Lina Stores, Konditor & Cook, and Chegworth Valley. These products are delivered as part of the customer's AmazonFresh order. AmazonFresh offers everyday low prices across its entire selection. All perishable products have a guaranteed minimum shelf life and, with Amazon's Freshness Guarantee, customers can receive a refund if they are unhappy with the quality of the products they receive. If an ordered item is not available on delivery, customers will not be charged for the item and will receive a free substitute product in its place. Prime members in eligible postcodes can sign up for a 30-day free trial of AmazonFresh. AmazonFresh is then available to Amazon Prime members for £6.99 per month with unlimited delivery for orders above £40. AmazonFresh is available via the Amazon.co.uk website or mobile app. |
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