Each time customers shop at smile.amazon.co.uk, Amazon will donate a percentage of the purchase price for millions of products at no additional cost to customers or the charities they select From today, customers can choose from 10 major UK charities, including Cancer Research UK, The British Red Cross, and the Royal British Legion, with enrolment opening to all UK charities registered with the Charity Commission next year In the U.S, Amazon has donated over $62 million to charities through AmazonSmile since its launch four years ago LONDON - 9 November 2017 – From today, millions of Amazon customers can raise money for UK charities every time they shop at smile.amazon.co.uk. Customers who visit smile.amazon.co.uk will find the exact same Amazon they know and love. They'll enjoy the same low prices, vast selection and convenient shopping experience – but with an added bonus that Amazon will donate a 0.5% of the net purchase price of eligible products (excluding VAT, shipping fees, and returns) to one of ten charities that customers can choose from. The more customers use smile.amazon.co.uk, the more charities will receive in donations from Amazon, all at no additional cost to customers, vendors, sellers or participating charities. "We're offering a simple way for customers to support good causes ahead of the busiest shopping period of the year," said Doug Gurr, UK Country Manager, Amazon. "Over time, we hope to see similar success here as in the US, where over $62 million has been donated to over 230,000 charities since launching." As of today, when customers visit smile.amazon.co.uk they'll be asked to select which charity they'd like Amazon to donate to whenever they make a purchase. Customers can pick from a variety of causes including:
Rebecca Mauger, Director of Fundraising at the British Red Cross, said: "We believe small acts of kindness can make a huge difference. Working with AmazonSmile provides a new way for people to support the Red Cross, helping us reach even more people in crisis in the UK and overseas." "We are proud to be a beneficiary of AmazonSmile and offer Amazon customers a simple and regular way to support us," added Ben France, Head of Corporate Partnerships for The Royal British Legion. "The Legion's work is made possible thanks to the public's generous support and the money raised from customers using AmazonSmile will help us provide hope and support to the Armed Forces community wherever it's needed." In early 2018, all registered charities in the UK will be invited to apply to be part of AmazonSmile, enabling customers to select more charities, small or large, local or national. To use AmazonSmile, customers simply need to start their shopping at smile.amazon.co.uk, and the charity they choose will then receive donations from Amazon based on a percentage of the shipped order total. For more information about how you can support good causes through your Amazon purchases, visit smile.amazon.co.uk. Notes to editors For further information, please contact: About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.co.uk/about and follow @AmazonNews. |
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