| The Golden Goose will be available for £98.50 on AmazonFresh from C.Lidgate, Local Shops & Markets supplier and one of London’s oldest butchers LONDON, 4 December 2017 - AmazonFresh is giving its customers the chance to add the ultimate showstopper to the dining table this Christmas with the introduction of the 24 carat ‘Golden Goose’. By teaming up with C.Lidgate, a fifth-generation family butchers in Holland Park, AmazonFresh is offering customers the opportunity to add some festive sparkle to their Christmas cooking. Hand selected from Seldom Seen Farm in Leicester, each free range goose will be delivered with 24 carat edible gold leaf, for customers to apply once the bird is cooked and rested. The resulting 4.5-5kg ‘Golden Goose’ will serve between 5-6 people and will be available to buy from Monday 4th December on AmazonFresh (www.amazon.co.uk/goldengoose) for £98.50. Gilding roast birds was the ultimate sign of wealth and opulence at 16th century banquets and was a rumoured favourite of Henry VIII. The grandeur of these golden dinners was a display of the host’s wealth and made for a spectacular centrepiece for the guests around the table. AmazonFresh, together with C.Lidgate, is bringing back this historical cooking tradition for customers this festive season. “Gilding food has long been a mark of tremendous prestige, showing off wealth and the skills of one's cooks. Gold not only looked good in and of itself, but it reflected the light from fires and candles, glittering across the table and competing with the rich jewels and gold-and-silver-embroidered clothing of the privileged diners around it,” said Annie Gray, TV Food Historian and research associate at the University of York. “In the medieval and Tudor era, gilded roast centrepieces were the ultimate showstopper on the winter feast table. A cheaper option was to use paste containing saffron or safflower, but nothing beats real edible gold.” Danny Lidgate, Managing Director of C.Lidgate has provided the ‘at home’ method for preparing your Golden Goose this Christmas, beginning with cooking your goose: View the ‘how to’ video here www.amazon.co.uk/goldengoose. Cooking method:
The edible gold leaf application: Once the skin has cooled after approximately 10 minutes and before carving, the edible gold leaf should be applied. Ensure there isn’t a breeze before you begin the process. Be very careful, work slowly and with a little assistance the gold should come away from the paper to create the desired effect.
“Rich, buttery and packed with flavour, roast goose is a great Christmas day alternative to turkey,” said Danny Lidgate, Managing Director, C.Lidgate. “Customers are constantly seeking out food that not only tastes great but also looks great too. What better way to achieve this than by using high-quality edible gold leaf to astonish your guests this Christmas.” “By working with a butcher like C.Lidgate, we are able to push culinary boundaries and provide our customers with inventive foodie experiences,” said Panos Karouzos, Head of Local Shops & Markets, AmazonFresh. “Packaged up with 24 carat edible gold leaf, our customers will be able to add a touch of luxury to their festive feasts and truly wow their guests this Christmas.” Find out more and buy the ‘Golden Goose’ kit (£98.50, 4.5-5kg goose, serving 5 to 6 people, with 24 carat edible gold sheets) from AmazonFresh from Monday 4th December at www.amazon.co.uk/goldengoose. AmazonFresh customers can shop from a broad selection of products from many of London's finest local producers, shops and markets including GAIL's Artisan Bakery, PRESS, C.Lidgate, Paxton & Whitfield, Forman & Field, Lina Stores, Konditor & Cook, and Chegworth Valley. These products are delivered as part of the customer's AmazonFresh order. Find out more about C.Lidgate here. For information, images and interviews, please contact Hunt & Gather: About Amazon.co.uk About Amazon About AmazonFresh AmazonFresh has rapidly expanded its selection to more than 180,000 competitively priced items, adding more than 50,000 products over the last year. Customers can choose from tens of thousands of grocery items from major brands including Morrisons and Whole Foods Market as well as Coca-Cola, Kellogg's, Danone, Warburtons, Walkers, Yeo Valley and many more. In addition to fresh fruit and vegetables, meat, seafood, baked goods, dairy and more, customers can choose from a wide range of home, electronics, pet supplies, toys, baby, health and beauty products. Customers can also enjoy breads, pastries and cookies from the AmazonFresh in-house bakery and shop from a selection of unique and exciting foods in the Foodie Trends curated store. AmazonFresh customers can also shop from a broad selection of products from many of London's finest local producers, shops and markets including GAIL's Artisan Bakery, PRESS, C.Lidgate, Paxton & Whitfield, Forman & Field, Lina Stores, Konditor & Cook, and Chegworth Valley. These products are delivered as part of the customer's AmazonFresh order. AmazonFresh offers everyday low prices across its entire selection. All perishable products have a guaranteed minimum shelf life and, with Amazon's Freshness Guarantee, customers can receive a refund if they are unhappy with the quality of the products they receive. If an ordered item is not available on delivery, customers will not be charged for the item and will receive a free substitute product in its place. Prime members in eligible postcodes can sign up for a 30-day free trial of AmazonFresh. AmazonFresh is then available to Amazon Prime members for £6.99 per month with unlimited delivery for orders above £40. AmazonFresh is available via the Amazon.co.uk website or mobile app.
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