| Customers can sign up now by texting ‘truck’ to 87377 to be the first to find out what’s on the truck and when it will roll out to new cities Treasure Truck will continue to feature one surprise product each offer day – it could be anything from new release toys and electronics to fine food and wine Find out more at www.amazon.co.uk/treasuretruck, follow @treasuretruckUK and look out for #treasuretruck on social media LONDON - 9 December 2017 – Amazon today launches Treasure Truck, a unique and fun-filled way to shop for new, trending, local or delicious items, in Manchester and London, with more UK cities to follow. The first Treasure Truck limited-quantity offer is the in-demand Nintendo Classic Mini: Super Nintendo Entertainment System, for £69.99. The lucky Treasure Truck customers who have purchased their console via the Amazon app can meet the truck, pick up their order and enjoy truckloads of surprise fun at Charing Cross Station in London and 127 Portland Street in Manchester. Treasure Truck will travel around Manchester and London several times a month, featuring one top-notch offer each and every time. With Treasure Truck due to launch in further UK cities soon, customers can sign up now by texting ‘truck’ to 87377. When the truck is ready to drive into town, they will receive a text alert spilling the beans on that day’s treasure. Each offer is a surprise and customers will have to act fast to get their mitts on the kit, with only limited stock on the truck. After customers select the Treasure Truck product in the Amazon app, they choose a convenient time and place for collection, purchase the item through the app and then pick it up at the truck. Customers can expect the unexpected, as offers will include exclusive items made just for Treasure Truck, trending tech, seasonal must-haves, delicious food, favourites from local businesses, amazing deals on limited edition items and much more. All products will be carefully selected to create a spontaneous, one-of-a-kind shopping experience. It won’t just be about the product: customers will be greeted by a ‘delight squad’ – the truck’s specially trained crew - to ensure that everyone has truckloads of fun. Occasional celebrity appearances, interactive games, special seasonal events and on-the-spot prize giveaways are just some of the things thrown in to brighten up the day across the UK. “We’re kicking things off today in London and Manchester with a lorry load of this year’s must-have present, the SNES Classic Edition,” said James Quick, Head of Treasure Truck, Amazon.co.uk. “We know there are lots of people who are desperate to turn back the clock and get their hands on the legendary ‘90s-style console before Christmas. Treasure Truck is primed and ready for those keen customers who act fast.” Customers can sign up for Treasure Truck by texting ‘truck’ to 87377 to be among the first to find out when and where the truck will be plus the offer of the day. Customers can also find out more at www.amazon.co.uk/treasuretruck, follow @treasuretruckUK and look out for #treasuretruck on social media. Treasure Truck launched in Amazon’s hometown of Seattle in February 2016 and has since expanded to a further 24 cities including Atlanta, Boston, Chicago, Dallas, Houston, Los Angeles and New York, among others. Products have ranged from the Nintendo Entertainment System: NES Classic Editionand GoPro cameras to top Christmas toys from Wowee Fingerlings and Hatchimals. Already in the US, the trucks have seen thousands of customers join in a dance party when Skullcandy headphones were the surprise offer of the day, as well as thousands of Potterheads appear, as if by magic at midnight, to celebrate the release of Harry Potter and The Cursed Child. Hungry customers have bagged tens of thousands of lbs of delicious steaks and seafood, including enjoying over 20,000 oysters to date while learning how to shuck at the truck. -Ends- For information, images and interviews, please contact Hunt & Gather: About Amazon.co.uk About Amazon |
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