Jumper 1

Jumper 2

Jumper 3


UK November 7th 2017: Amazon Fashion has teamed up with three fashion insiders celebrated for their personal sense of style, and asked them to choose their favourite Amazon Fashion Christmas jumpers, demonstrating how to style them in their own unique way, photographed by world-renowned Street Style photographer Jonathan Daniel Pryce.

Caroline Issa, chief executive and fashion director of London-based biannual title Tank, consultant and a favourite with street style photographers worldwide, was immediately drawn to a chic navy jumper with cream fairisle knitted detail from Amazon Fashion (£188.38). When commenting on how she makes the Christmas jumper work for her Caroline said, "Do indulge in colour. The best Christmas sweaters are the ones that delight and give joy, just like the holiday, so don't shy away from the bright, the colourful and the vibrant." Caroline's other three Christmas jumper favourites from Amazon Fashion include a cream knit with multicoloured fairsile pattern (£35), a chunky knit with navy, red and green pattern (£45) and a navy crew sweater with gold thread fairsile pattern on the collar and cuffs. (£135).

Broadcaster and co-founder of the food and lifestyle brand Jackson&Levine, Laura Jackson has an understatedly chic fashion sense and warm approachable personality, never failing to put together a look that is both feminine and cool. Her Amazon Fashion Christmas jumper of choice is scattered with sequins and embroidered stars (£30). "Normally I would say less is more, but during the festive season, more is more! Add a metallic pleated skirt with your Christmas jumper, or layer over a sequin polo neck. Go large or go home!" Said Laura, when sharing her Christmas jumper styling ‘dos and don't'. Laura's additional two favourite Amazon Fashion jumpers are a red sweater with a white retro fairisle pattern featuring reindeer, Christmas trees and snowflakes (£18), and a burgundy chunky knit with white festive detail (£11).

 

Fashion's favourite DJ and music producer Mimi Xu, AKA Misty Rabbit, is known for her bold use of colour and strong silhouettes. When talking about her top tips for styling a festive jumper, Mimi 
said, "Choose a fitted size Christmas jumper. You can wear it loosely tucked into high waisted pants to give it some flair. Don't pick non-Christmas colours, orange, black and pink are just no goes. And don't go head to toe Christmas, it can be too much! The jumper is enough of a statement." Mimi chose a white, red and navy jumper with a reindeer motif and fairisle collar, cuffs and trim (£30), a black sweatshirt style with a cute robin print on the front and snowflake pattern (£17.99) and a knitted scarf wearing Rudolph motif (£17.25) as her top three Amazon Fashion Christmas jumpers.

The Christmas jumper collection is available to shop at amazon.co.uk/fashion this winter where customers can enjoy free returns and a wide range of convenient delivery options including unlimited one-day delivery for Amazon Prime members.
ENDS

For images of Caroline, Laura and Mimi in their Amazon Fashion Christmas jumpers, product images, and each fashion insiders ‘Dos and Don't' styling tips please contact: amazonfashion@thisismission.com 
NOTES TO EDITOR 
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