Prime members can enjoy hundreds of thousands of deals today from 6pm
with 30 straight hours of member-only savings
Lowest-ever prices on Alexa devices—Amazon Echo available for just £79.99, Echo Dot just £34.99
Prime Day will deliver in 13 countries around the world through Amazon’s diverse transportation network
London – 10th July, 2017 – Amazon is kicking off its third annual Prime Day six hours early this year – giving members 30 hours to shop beginning at 6pm Monday, 10th July. With new deals starting as often as every five minutes, members can shop for deals organised by more than 20 of the most-shopped-for themes – from photographers to sports enthusiasts and everything in between. In addition to shopping deals, Prime members can go to www.amazon.co.uk/primeday at the top of every hour for live deal reveals and tips to get the most out of Prime Day. Download the Amazon App and start watching upcoming deals up to 24 hours before they are live. Anyone can shop and save on Prime Day by joining Prime at www.amazon.co.uk/primeday.
“Our teams have been working for months to source exciting and interesting deals, and our fulfilment centers are loaded with products, our operations associates are ready and our transportation partners around the world are waiting for the first Prime Day order,” said Greg Greeley, Vice President, Amazon Prime. “This Prime Day, our Prime members will find hundreds of thousands of deals on everything they’re into – from beauty fans to bookworms and gamers to gardeners.”
Prime Day Delivers
Our diverse delivery network continues to expand as we add new Prime members around the world.
Prime Day Deals Sneak Peek
In addition to tens of thousands of Lightning Deals throughout the 30-hour shopping period – with new deals starting as often as every five minutes – Prime members will find curated Spotlight Deals. A collection of Spotlight Deals will run from 6pm to midnight on 10th July, with others running from midnight on 10th July to midnight on 11th July, so shoppers will find new deals on both days. Deals beginning at 6pm on 10th include:
- Up to 46% off Amazon devices - Amazon Echo at just £79.99 (£70 off), Echo Dot at just £34.99 (£15 off), Fire TV Stick with Alexa Voice Remote at £29.99 (£10 off), Fire 7 tablet at £29.99 (£20 off), Kindle Paperwhite at £79.99 (£30 off), and more.
- Up to 30% off Intel Powered Laptops
- Up to 40% off Bosch Garden Power Tools
- Up to 40% off Logitech Gaming accessories including G920 and G29 racing wheels, G430 headsets and the G403 Mouse
- Up to 30% off beauty products from Olay, L'Oreal Paris, Elemis, Burt's Bees and more including Olay Eyes Firming Eye Serum for just £10.04
- 30% off an LG 43-Inch 4K Ultra HD HDR Smart LED TV
- Up to 40% off top Amazon Fashion Brands, including Calvin Klein, Gant and Tommy Hilfiger
Further deals will be released at midnight on 10th July, including:
- Up To 50% off Kenwood, Breville, Tefal and more including a Breville Personal Blender for just £17.99
- Up to 30% off Smart Lighting products including great savings on Phillips Hue and Hive
- 40% off Tommee Tippee including a pack of 9 Sangenic Tec Refills for just £20.99
- At least 40% off the Epson LCD Projector
- Up To 50% off Pet Food, Healthcare and Accessories including a Sureflap Microchip Cat Flap at just £34.99
Deals from Small Businesses and Entrepreneurs on Amazon
Thousands of small businesses and entrepreneurs on Amazon from around the world are participating in Prime Day by offering products at the lowest prices of the year. In fact, nearly 40 percent of all Lightning Deals will come from small businesses and entrepreneurs this year. Top deals from small businesses include:
- 30% Off Anker Speakers and Headphones
- 30% Off Andrew James Kitchen Appliances
- Up to 30% off products from our brightest startups, with Amazon Launchpad
- 30% off the Instant Pot Duo 8L Pressure Cooker
Prime Now
Prime members can shop hundreds of Prime Day deals through Prime Now – Amazon’s fastest delivery service. Prime Now is available to more than 30% of the UK population in selected postcodes in London, Birmingham, Hertfordshire, Sheffield, Surrey, Newcastle, Manchester, Leeds, Liverpool, Portsmouth and Glasgow. Customers visit www.primenow.co.uk for delivery within a choice of two-hour same day or future scheduled delivery slots at no extra cost from morning until night in selected postcodes.
Everyday Made Better with Prime
Prime was designed to make your life better every single day. Tens of millions of members around the world enjoy the many benefits of Prime. In the UK that includes unlimited access to award-winning movies and TV episodes with Prime Video; unlimited access to more than two million songs with Prime Music; exclusive access to purchase tickets for Prime Live Events with major artists, luxury Amazon lounges, Premium Seating and Pre-Sales for music concerts and entertainment shows across the UK available on Amazon Tickets; unlimited reading from a rotating selection of books, magazines, comics and more with Prime Reading; unlimited secure photo storage with Prime Photos, Twitch Prime; early access to select Lightning Deals, one pre-released book a month with Kindle First, and more. Plus, Prime members around the world can enjoy exclusive deal shopping on Prime Day. Prime was built on the foundation of unlimited fast delivery and members receive unlimited One-Day Delivery on millions of items across all categories; unlimited Same-Day Delivery on more than a million items in London, Surrey, Berkshire, Birmingham, Bristol, Manchester, Liverpool, Leeds, Milton Keynes, Glasgow, and Edinburgh; and same-day delivery slots with Prime Now at no extra charge between 8am and 10pm across more than 30% of the UK population in selected postcodes in Birmingham, Glasgow, Hertfordshire, Manchester, Newcastle, Leeds, Liverpool, London, Portsmouth, Surrey and South Yorkshire.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.