Available in under 60 minutes in select London postcodes via Prime Now - Amazon's fastest delivery service
UK, July 31st 2017: Amazon Fashion has collaborated with fashion and lifestyle brand Nicopanda to create an exclusive six-piece streetwear collection. The ‘See Now, Buy Now' collection will be launched at Nicopanda's first-ever London Fashion Week on-schedule catwalk show this September and will be available to buy at Amazon.co.uk immediately after the show. Amazon Fashion will be the official show sponsor and will host the event at its European Fashion Photography Studio in Hoxton, London.
The exclusive Amazon Fashion unisex collection includes a hoodie, long sleeve tee, bomber jacket, oversized scarf, clutch bag and leggings. The collection will be available from Amazon's five Fashion Stores across Europe from the 16th September and via the Amazon Prime Now app for Prime members in London. With Prime Now, Prime members can choose from delivery within one hour of ordering for £6.99, or delivery within a choice of two-hour, same-day delivery slots at no extra charge between 8am and 10pm.
Nicopanda was created by award-winning Italian-Japanese Creative Director, Nicola Formichetti, widely known for his roles at Diesel and Uniqlo and collaborations with Lady Gaga. "I am excited to have joined forces with Amazon Fashion as it is synonymous with fast delivery and great selection, a perfect choice for this exclusive capsule collection," said Nicola Formichetti. "True to Nicopanda's DNA, the collection is unisex with an international street-culture aesthetic. Each piece includes signature Nicopanda graphic motifs and a bold colour palette."
"Nicopanda's designs immediately turn heads, so we can see why it is a firm favourite with the likes of Rihanna and Lady Gaga. We're excited to bring such an exciting brand to our customers for the first time this September, when we will be showcasing our exclusive collection in the heart of East London's cultural quarter at our European Photography Studio during London Fashion Week,"said Susan Saideman, Vice President for Amazon Fashion Europe.
All Prime members can immediately download the Prime Now app, available on iOS and Android devices, or browse and shop online at www.primenow.co.uk.
For further information please contact AmazonFashion@thisismission.com
NOTES TO EDITOR
Amazon Fashion Social media (EU)
Instagram: www.instagram.com/amazonfashioneu
Facebook: www.facebook.com/amazonfashioneu
YouTube: www.youtube.com/amazonfashioneu
Pinterest: www.pinterest.com/amazonfashioneu
Around the world Amazon is a patron of the British Fashion Council and sponsors Amazon Tokyo Fashion Week and Amazon India Fashion Week.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.
Amazon Prime Now
Prime Now offers delivery within one hour of ordering for £6.99, or within a choice of two-hour delivery slots at no extra charge. For further Prime Now information and eligible delivery postcodes visit www.primenow.co.uk.
Prime Now has expanded to reach more than 30% of the UK population – choose delivery within one hour of ordering for £6.99, or within a choice of two-hour delivery slots at no extra charge.
About Nicopanda
Nicopanda is a fashion and lifestyle brand developed in 2011 by award winning creative director Nicola Formichetti. www.nicopanda.com