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UK, April 5 2018: Truth & Fable, a new womenswear fashion brand made by Amazon, has launched its first Spring/Summer 2018 collection with a range of occasionwear pieces including separates, dresses and suiting. Truth & Fable will provide design-led special occasion pieces for women looking to be the best-dressed guest all year round, whether at a wedding as guest or bridesmaid, a black tie event or a fun party with friends. Talking about the new collection, Frances Russell, Vice President for Amazon Fashion Private Brands Europe said, "Truth & Fable is fun, elegant and confident. We want to provide our customer with a beautifully designed, affordable outfit that will make them feel great at any occasion. We listen to our customers every day and they inspire us to design for them." Inspiration for the Truth & Fable collections also comes from red carpet dressing where individuality is key. Feminine and contemporary, this new range offers embroidered and embellished dresses and delicate full length slips in this season's ice cream pastels and subtle brights, along with more structured guipure lace midi dresses, a selection of timeless black cocktail dresses and a bold white trouser suit for standout style. Amazon Fashion's existing private brands include find., a street style inspired brand for men and women, and Iris & Lilly, a contemporary lingerie label, both of which launched their first campaigns across Europe in 2017. The Spring/Summer 18 Truth & Fable collection is available now to shop at Amazon.co.uk/truth&fable. Customers purchasing items from the collection will enjoy free returns and a wide range of convenient delivery options including unlimited one-day delivery for Amazon Prime members. ENDS NOTES TO EDITOR Amazon Fashion Social media (EU) Around the world Amazon is a patron of the British Fashion Council and sponsors Amazon Tokyo Fashion Week and Amazon India Fashion Week. About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.
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