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UK, 24 April 2018: Amazon Fashion's private brand find. launches its second campaign this Spring/Summer across Europe. Starring a collection of European fashion influencers, find. brings street style inspiration to life through each individual's take on the brand's key pieces for the season; demonstrating the multitude of ways a great fashion item can be worn to showcase individuality. Staying true to the brand's ethos at launch in 2017, the new find. campaign celebrates accessible hero pieces, and demonstrates different ways they can be styled to create the perfect look for the season. Featuring influencer-led images, video content and Instagram stories, the campaign will be seen across digital advertising, YouTube, Instagram and onsite at amazon.co.uk/find. The find. campaign influencers: Emma Hill, Jacqueline Mikuta, Ludovica Frasca, Ellie Nesmon and Emelie Natascha were handpicked for their creative flair, charismatic personalities and unique take on trends. Each has taken key pieces from the collection and styled it their way, with images shot with easy movement and energy, allowing their personality to shine through. Key items featured include the soft suiting in pink and the season's must-have lily print midi dress in emerald green with split leg, each worn with the individual's choice of accessory or layering pieces from the full find. Spring/Summer collection. 
find. Director Glen George comments, "The core idea behind find. is that we believe our customers have a strong sense of their own personal style and we seek to provide them with the seasonal key items and great quality basics in an inspirational way that helps them build their own look. So inviting a group of successful and engaging European influencers to share their personal interpretations of the season's key pieces for our European customers made perfect sense." The Spring/Summer collection will be available to shop at amazon.co.uk/find (amend per locale) from April 2018, and customers purchasing items from the find. collection will enjoy free returns and a wide range of convenient delivery options including unlimited one-day delivery for Amazon Prime members.
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For further information, images and sample requests please contact: amazonfashion@thisismission.com
NOTES TO EDITOR Amazon Fashion Social media (EU) Instagram: www.instagram.com/amazonfashioneu Facebook: www.facebook.com/amazonfashioneu YouTube: www.youtube.com/amazonfashioneu Pinterest: www.pinterest.com/amazonfashioneu Around the world Amazon is a patron of the British Fashion Council and sponsors Amazon Tokyo Fashion Week and Amazon India Fashion Week.
About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. About find. find. is a fashion brand made by Amazon for Europe, launched in 2017. Created for Amazon's European customers, find. offers key seasonal pieces and hard-working essentials that don't compromise on quality. find. is about inspiring fashion that doesn't cost the Earth. find...and style it your way.
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