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Photo by Robertas Borysevicius
UK, May 29 2018: Meraki, the Greek adjective, translates as ‘doing something with soul, creativity, or love – when you put something of yourself into what you’re doing, whatever it may be’. The launch of Meraki, a European private brand by Amazon, seeks to embody this philosophy with an obsession for creating the perfect modern wardrobe essentials. Every Meraki piece is designed to strike the perfect balance between simplicity, function and style. Whether you’re looking for wardrobe building items or a head to toe outfit, the brand offers Amazon Fashion customers choice and quality in a collection built around clean lines, timeless shapes and high quality fabrics. Key pieces range from the premium cotton T-Shirt to a fine pure merino knit and slim leg stretch chino, all available in a simple palette of neutral colours including navy, black, khaki, off-white, pure white and stone, each one an elevated basic that transcends the seasons. Amazon Fashion Europe’s Private Brands Vice President, Frances Russell, comments, “Meraki was created to offer everyone who comes to Amazon his or her favourite wardrobe essential; that go-to piece you rely on time and time again. We aim to deliver the best for our customers whether it’s a modern blazer, a simple cotton shirt, T-shirt or chino.” Amazon Fashion’s existing private brands include Truth & Fable occasionwear for women, find., a street style inspired brand for men and women, and Iris & Lilly, a contemporary lingerie label for women. Meraki is available now to shop at Amazon.co.uk/meraki. Customers purchasing items from the collection will enjoy free returns and a wide range of convenient delivery options including unlimited one-day delivery for Amazon Prime members.
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NOTES TO EDITOR Around the world Amazon is a patron of the British Fashion Council and sponsors Amazon Tokyo Fashion Week and Amazon India Fashion Week. |
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