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UK May 8th 2018: Amazon Fashion has teamed up with Pernille Teisbæk, Stylist, Co-Founder & Creative Director at Social Zoo Direct and Street Style Star, to create a special edit of its Spring/Summer 2018 styles for Europe. Celebrated in fashion capitals around the world for her laid-back elegance and natural ability to mix brands to create beautifully attainable looks, Pernille demonstrates how to shop fashion on Amazon’s European sites this season, and build your Spring/Summer wardrobe with ease. In her edit, Pernille hones in on a blend of well-known and contemporary labels at Amazon Fashion Europe, including Calvin Klein, Filippa K and Wood Wood, layering on high-street fashion brands such as New Look to compliment her looks. Her top picks are versatile and light so can be layered and interchanged for the ultimate spring to summer looks, and provide a masterclass in online fashion shopping at Amazon. Speaking about her project with Amazon Fashion Pernille said, “I have always purchased my books at Amazon, I love the choice and the speed of delivery, but it’s only recently that I have explored Fashion on the site. It was a great revelation that I could find some of my favourite brands as well as discovering new contemporary labels that work so well for me. It was easy to find pieces at Amazon Fashion Europe that not only fit with my personal style such as the classic Calvin Klein trench coat, but also new items that refresh my spring wardrobe. The plaid pea coat by Marc Cain is my new favourite and I know I will wear it all year round.”
"Pernille is a natural fit for Amazon Fashion,” said John Lohnas, Director of Clothing for Amazon Fashion, Europe. “Her easy take on trends, great eye and talent for mixing different types of brands together is synonymous with our approach to selecting our fashion product and creating a ‘top to toe’ offering to delight our customer." Pernille's edits are available to shop now at amazon.co.uk/fashion this Spring/Summer, where customers can enjoy free returns and a wide range of convenient delivery options including unlimited one-day delivery for Amazon Prime members.
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NOTES TO EDITOR Amazon Fashion Social media (EU) Around the world Amazon is a patron of the British Fashion Council and sponsors Amazon Tokyo Fashion Week and Amazon India Fashion Week. About Amazon
About Pernille Teisbaek Driven by her passion, Pernille started her blog ‘Lookdepernille’ in 2012. The blog quickly became her full-time occupation, along her career as a fashion stylist and fashion expert at TV2’s “Go’morgen Danmark”. Today, she works as stylist and creative director at Social Zoo, which she co-founded with her agent Hannah Løffler Schmidt. |
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