London, 15 January 2019 – Amazon has launched Lifelong, its own pet food brand, offering a high-quality, great value range of nutritious products for pets. The new line is available on Amazon.co.uk/lifelong and includes an assortment of premium dry and wet food for dogs and cats.

Developed by pet nutritionists and checked by veterinarians, Lifelong's products are made with carefully selected ingredients. The range is made without added artificial colours, flavours or preservatives, showing love and care for your beloved companions.

Lifelong Complete dry food recipes are made using fresh and deboned meat, providing an optimal blend of protein and fat for pets. Dog food for mid and large breeds is available as 15kg, 10kg (2x5kg) and 5kg trial packs. Dog food for small breeds and cat food is available in 10kg, 9kg (3x3kg) and a 3kg trial pack. Lifelong Complete dog dry food and Lifelong Complete dry cat food are currently available in two flavours - either Salmon & Rice or Chicken & Rice.

The Lifelong Complete wet food for dogs and cats comes in a pack of either 24 or 96 pouches. Each pack includes four different flavors to offer a variety for every pet taste. Lifelong Complete wet cat food is available in different combinations that include; beef, chicken, turkey, duck, hake, salmon, cod, trout and plaice, all in gravy or jelly. Lifelong Complete wet dog food comes in two different selections – meat in gravy and meat in jelly – offering either beef & vegetable, chicken & vegetable, poultry & lamb and beef & chicken or beef, chicken, turkey and lamb.
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