The collection launches with 19 products including a 24hr Moisturiser, Vitamin Booster Serum, Cleansing Charcoal Mask and Softening Eye Cream.

Products feature sought-after ingredients such as peptides, hyaluronic acid, vitamin E and charcoal to help fight dehydration, dullness, fine lines and dark spots.

Shop the full range at amazon.co.uk/belei

24 October, 2019, 00:01 - LONDON - Amazon today announced the launch of Belei on www.amazon.co.uk a line of high-quality, affordable skincare products that offer solutions for various skin types and feature ingredients with proven effectiveness. The collection has 19 different products including everything from an ultra sensitive 24hr face cream, a vitamin booster serum and detox creams for day and night, to help customers address common skincare concerns like the appearance of fine lines and wrinkles, dark spots, dehydration, dullness and more.

“Our approach when creating Belei was to build a premium yet affordable brand that helps customers spend less time searching for the “right” solutions for everyday skincare concerns while still offering a wide selection,” said Fiona Secola, Senior Vendor Manager, Beauty for Amazon.co.uk. “To do this, we’ve taken a simple approach and built the collection around key ingredients that are both proven to deliver results and also offer customers great value so they don’t have to sacrifice on quality for the cost.”

Highlight Products:

  • Belei Detox Day Moisturiser with SPF 15 - Swiss formula with Nordic Cotton and Vitamin E, the detox day moisturiser gently nourishes dry skin and protects against free radicals, leaving the skin feeling fresh and radiant. £16
  • Belei Vitamin Booster Serum - Swiss formula enriched with Super Berries, Vitamin C derivate and Vitamin E, the serum tightens facial contours, and protects against premature skin ageing, leaving the skin soft and supple. £20
  • Belei Dark Circle Softening Eye Cream - Swiss formula with Vitamin C derivate and Vitamin E, the eye cream softens dark circles around the eyes, leaving the skin nourished, protected and feeling fresh. £18
  • Belei Deep Cleansing Charcoal Mask - Swiss formula with active charcoal, the mask cleanses and clarifies pores by removing traces of dirt and impurities, preventing the skin from drying out. The mattifying effect leaves the skin clear and even. £12
  • Belei Gentle Cleansing Milk for Normal Skin - Swiss formula cleansing milk helps gently remove make up and dirt particles. Developed for normal skin. £8
  • Belei Ultra Sensitive Clarifying and Refreshing Toning Water - Swiss formula toning water gently cleanses and invigorates the skin. Fragrance free and specially developed for ultra sensitive skin. £8
  • Belei Ultra Sensitive Nourishing 24h Moisturiser - Swiss formula moisturiser helps soothe and nourish the skin. Fragrance free and especially developed for ultra sensitive skin. £16

All Belei products are Prime-eligible, meaning Prime members benefit from one-day delivery.

The full collection is available at amazon.co.uk/belei.
-ENDS-

NOTES TO EDITORS

Belei full product list:

For further information please contact:
Amazon UK Press Office
Email: pressoffice@amazon.co.uk
Tel: 020 3680 0888

Hunt & Gather
Email: amazon@hunt-gather.com
Tel: 020 3890 7881

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