#1 album holder Tom Grennan gave his first live performance since lockdown, entertaining an intimate audience from UK mental health charities, as Twitch viewers tuned into the livestreamed show to enjoy hits including ‘Found What I’ve Been Looking For’ and ‘Little Bit of Love’

Top 10 singer-songwriter, Mimi Webb delivered a showstopping performance, alongside an electrifying opening set from ‘Queen of South London’, rapper Shaybo

Presenters Marvin Humes and Talia Mar co-hosted live from the iconic Roundhouse in Camden

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LONDON – 17, JUNE 2021 – Last night, Amazon.co.uk hosted ‘Prime Day Live’ - a star-studded livestreamed event presented by Amazon Music featuring UK artists Tom Grennan, Mimi Webb and Shaybo ahead of Prime Day on 21st and 22nd June. Each artist took to the iconic Roundhouse stage in London’s Camden to perform to an intimate audience made up of key workers from AmazonSmile-registered mental health charities YoungMinds, Together for Mental Wellbeing and Making Me, all three of which can benefit from AmazonSmile doubling donations this Prime Day, at no extra cost to charities or customers. Broadcaster and DJ, Marvin Humes and performing artist and Twitch creator, Talia Mar co-hosted proceedings. The show is now available to stream via Twitch at www.twitch.tv/amazonmusicuk.

Tom Grennan, treated guests and viewers at home to his Top 10 hits, including Little Bit of Love and Found What I’ve Been Looking For. Tom spoke of his love for being back performing, saying: “To feel that buzz and that energy, it was amazing. I’ve missed singing and performing, so I’m loving it. I’ve struggled big time during the pandemic being locked inside. To any young people struggling, know that it’s alright to struggle and its ok to feel the way they’re feeling.”

Tom was joined by pop newcomer Mimi Webb, who gave a standout performance of latest chart-topper Good Without and brand new single Dumb Love along with four other tracks. Performing for the first time live with her band, she said: “I started releasing music in the pandemic, so to be able to get out and actually perform my songs that I’ve been writing on Zoom the whole time is so nice! I really wanted to start a new chapter and I wanted this to be the year - I’m excited for the new challenges to come my way.”

Hard-hitting lyricist and self-styled ‘Queen of South London’, Shaybo, opened the show with an energetic rendition of her popular hits, including HB Freestyle and Broke Boyz. She revealed that she spent time training as a social worker: “Mental health is very important in this society and I think each and every one of us go through our own things and its very important to not supress it, but to look into it and to seek help. Because we’ve been in isolation and its affected people in ways that they may not even know.”

Liz Fordham, CEO of Making Me and one of the charities in attendance commented on the importance of supporting mental health organisations: “We’re a young, small charity, and to have the weight of Amazon and Tom Grennan supporting us is huge. The impact that this will have on youngsters will be massive, making them think they can sit up and do something. That it’s OK to struggle and it’s OK to ask for help.”

Isabella Mukasa was one of the key workers from Together for Mental Wellbeing who enjoyed the exclusive gig. She said: “In lockdown all our staff have done an amazing job to support our service users throughout the pandemic, I’m so proud to be a part of that team. And I’ve found that music has helped me navigate very traumatic experiences in my life - I see music as a universal language that we’re all fluent in.”

Workers from three AmazonSmile-registered mental health charities made up the small audience who were invited to attend as a thank you for all their incredible work. With millions of people in the UK facing mental health challenges post pandemic, Prime Day Live aimed to commend their dedication and provide a stage for YoungMinds, Together for Mental Wellbeing and Making Me to educate people on their vital work. Amazon is making donations to all three charities featured and is encouraging Prime members to shop through AmazonSmile this Prime Day by doubling the usual donations for a customer’s chosen charity during the entire 48-hour Prime Day event.

Patrick Clifton, Head of Music, Amazon Music UK, said: “Prime Day Live has helped to raise awareness for YoungMinds, Together for Mental Wellbeing and Making Me. Music brings people together and is a powerful mood-lifter, so we hope those in the audience and watching live at home enjoyed the show.”

Prime Day Live Watch Parties
It was not only the charities’ guests who enjoyed the live performances, as thousands of fans also tuned in from home. Kimberley Walsh, Jake Quickenden and Max George were just some of the celebrities enjoying the show live on Twitch, sharing pictures and videos from the event. Tom Grennan’s recent collaborator, Ella Henderson also tuned in to support her “old pal”.

Generate Donations Whilst You Shop This Prime Day
The event highlighted how Amazon Prime Members will be able to generate donations as they spend this Prime Day (at no cost to them or their chosen charity), simply by shopping through AmazonSmile. The donations generated will go toward the charity of the customer’s choice. There are two ways to generate donations:

All Prime members shopping with AmazonSmile: AmazonSmile will double its donation rate throughout the entire 48hour Prime Day event on all eligible purchases made by Prime Members shopping through AmazonSmile in their Amazon app or on the web at smile.amazon.co.uk. Prime members will generate a donation of 1% of the net purchase price to their chosen charity, each time they shop a deal with AmazonSmile.

Prime members activating AmazonSmile in their app: There’s even more to gain for UK charities this year: AmazonSmile will also donate 5% of the net purchase price – 10X the regular donation rate – on the first qualifying AmazonSmile purchase on Prime Day, for every Prime member who activates AmazonSmile in their Amazon App from 2nd June through the end of Prime Day 2021 on 22nd June.

Customers can now shop AmazonSmile on the latest version of the Amazon app. Just open the app, navigate to Settings in the main menu (☰), tap on “AmazonSmile,” select the charity of your choice, and then follow the on-screen instructions to turn on AmazonSmile. Once AmazonSmile has been activated, future eligible app purchases will generate a donation (0.5%) for the charity you selected. When you shop with AmazonSmile, you’ll find the exact same low prices, vast selection and convenient shopping experience as amazon.co.uk, with the added bonus that AmazonSmile will donate a portion of the purchase price to your selected charity.

Visit smile.amazon.co.uk/onthego to learn more.

Amazon Music
Prime members can listen to 2 million songs, always ad-free, with their Prime membership. Members who haven’t yet tried Amazon Music Unlimited can get our best deal ever—four months free with unlimited access to more than 70 million songs ad-free and millions of podcast episodes.

Support Small Businesses on Prime Day

Prime Day Live is in celebration of Prime Day (21st – 22nd June 2021) – which offers Prime members two full days of the best in shopping and entertainment deals with fantastic savings to be had. This year, Prime Day is focussed on supporting small businesses, with over $100million investment being made by Amazon to support small businesses globally. In the UK, Prime members who spend £10 or more with select small businesses selling in Amazon’s store until midnight on Sunday 20th June will earn £10 to spend on Prime Day. Visit Amazon.co.uk/Primeday for more information or www.amazon.co.uk/supportsmall to find out more about how Amazon is supporting small businesses.

-ENDS-

For further information please contact:
The Academy PR, amazonretailteam@theacademypr.com 0207 100 7100
Amazon UK, uk-consumer-pr@amazon.co.uk

NOTES TO EDITORS
About Amazon.co.uk
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About Prime Day
Amazon’s annual Prime Day event will be held 21st and 22nd June, kicking off summer with two days of epic deals and the best savings Prime has to offer. The shopping extravaganza will deliver Prime members over two million deals across every category, including fashion, home, beauty, and more, along with the best in entertainment benefits and never-before-seen exclusives across Prime Video, Amazon Music, Prime Gaming, and more. Prime Day kicks off at 00.01am on 21st June and runs through 23.59pm on 22nd June for Prime members in the UK, U.S., the United Arab Emirates, Turkey, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria, Australia, and – participating for the first time this year—Saudi Arabia. Not a Prime member yet? Anyone can join Prime or start a 30-day free trial at amazon.co.uk/primeday to participate in Prime Day. Stay up to date on Prime Day by asking Alexa. Just say, “Alexa, keep me posted on Prime Day.”

About Amazon Music
Amazon Music reimagines music listening by enabling customers to unlock millions of songs and thousands of curated playlists and stations with their voice. Amazon Music provides unlimited access to new releases and classic hits across iOS and Android mobile devices, PC, Mac, Echo, and Alexa-enabled devices including Fire TV and more. With Amazon Music, Prime members have access to ad-free listening of 2 million songs at no additional cost to their membership. Listeners can also enjoy the premium subscription service, Amazon Music Unlimited, which provides access to more than 60 million songs and the latest new releases. Amazon Music HD, a tier of premium quality streaming audio, offers more than 60 million songs in High Definition (HD), millions of songs in Ultra HD, and a growing catalogue of 3D audio. Customers also have free access to an ad-supported selection of top playlists and stations on Amazon Music. All Amazon Music tiers now offer a wide selection of podcasts at no additional cost. Engaging with music and culture has never been more natural, simple, and fun. For more information, visit amazonmusic.co.uk or download the Amazon Music App.

About Tom Grennan
Born in Bedford but based in London, singer-songwriter Tom Grennan first found fame as the guest vocalist on Chase & Status’s track “All Goes Wrong”. A Hottest Record on Annie Mac’s Radio 1 Show, the track gave Grennan the chance to cut his teeth in the Radio 1 Live Lounge and on BBC Two’s Later… with Jools Holland.

But it might not have turned out that way. As a teenager, he had a promising football career, playing for Luton Town, Northampton Town, Aston Villa and Stevenage. “I was close to playing over in the States but something was telling me not to and obviously it was the music,” he told Music Week earlier this year. “My head was turned by music and people saying I had a voice! Tom’s first album Lighting Matches was one of the 10 best-selling debuts of 2018. Tom’s highly anticipated second album ‘Evering Road’ debuted at #1 in the UK album chart. The album is Grennan’s boldest artistic statement to date, described as “one of the country's bright young musical talents" by British GQ, and simply “epic” by the NME, The Sun praised Tom as “the ultimate Gen Z rock star”. Evering Road’ includes ‘Little Bit Of Love’, a UK Top Ten single that's now been streamed over 30 million times. ‘Evering Road’ is the follow up to ‘Lighting Matches’ - Tom’s breakthrough album that cemented him as one of the UK’s most vital and exciting new artists, and one of the Top Ten best-selling debuts of 2018. A Top Five UK Gold-certified record, ‘Lighting Matches’ has amassed over a quarter of a billion streams and seen Tom perform sold-out headline shows at The Royal Albert Hall and O2 Academy Brixton. New single, By Your Side, with Calvin Harris, is out now. Tom will perform across sold out UK tour dates from September 2021, including a landmark show at London's Alexandra Palace.

About Mimi Webb
Mimi Webb projects a voice as magnetic, massive, and magical as her personality. As “the girl next door”, she’s quick to laugh, will let you know precisely what’s on her mind, and isn’t afraid to be heard. Originally hailing from Canterbury, the pop singer and songwriter turns up the volume on every emotion with skyscraping runs and open-heart honesty.  Inspired by the likes of Amy Winehouse, Emelie Sandé, and Sam Smith, she started writing songs of her own at 13-years-old in diaries before eventually learning guitar. Around the same time, she enrolled in The BRIT School—known for alumni such as Adele, Amy Winehouse, Jessie J, and more. Three years later, she left home, moved in with a host family, and attended the prestigious BIMM [British Institute of Modern Music]. In 2019, she uploaded a handful of early compositions and collaborations online, landed management, and inked a deal with Epic Records (RCA in the UK). During a New York City dinner with friend Charli D’Amelio just before Christmas, Mimi’s impromptu acapella (in the restaurant) exploded with over 20 million views on TikTok, paving the way for a string of original fan favorites such as “Before I Go,” “I’ll Break My Heart Again,” “Reasons,” and “Good Without.” After amassing over 100 million streams, hundreds of millions of views and receiving widespread acclaim from Wonderland, Refinery 29, Idolator and FLAUNT shines on her 2021 debut EP and much more music to come.

About Shaybo
Born and raised in south east London, Shaybo the hard-hitting truth-telling female rapper is not here to play games. With a passion for rapping running through her veins, Shaybo's fervent lyrics, and catchy melodies expose a highly versatile artist whose sound has the power to provoke a profound response across all genres.

Being no newcomer to the rap scene, Shaybo has always been a creator at heart, dabbling in rap since her early teens where she became a household name with the already bubbling UK rap scene, growing up in southeast London inevitably shaped her to become the honest, driven and highly spirited individual that she is today. A firm believer in the strength of community amongst women, the sounds of Shaybo lyrics are charged by the electricity that connects people. Her lyrical delivery and content is what people resonate with males and females. Shaybo has the accolades and momentum in her favour with her most recent releases 'Bonjour cava' and 'Ya Dun Know' gaining huge attention from her 'Real One Fans' with the upcoming release of her EP 'Queen Of The South' featuring top tier artist there will be no limit on what she will be able to accomplish in the near future.