Prime members can head to to shop great deals from big brands including Bose, Philips, Tefal and more, as well as a wide selection of small businesses

Limited-time WOW! Deals from top brands, across various categories, including Ninja, Braun, and Oral-B will go live throughout the sale

Hundreds of prizes will be left in Amazon Lockers for Prime members around the country to pick up for free to celebrate Prime Big Deal Days

LONDON — 00.01am BST, 10th October 2023 —(NASDAQ: AMZN)— Prime Big Deal Days is now live until 23.59pm BST on 11th October. With 48 hours of savings, Prime members can enjoy great deals and fast, convenient delivery on the big brands they love including Bose, Shark, Oral-B and Fitbit, as well as a wide selection of discounts from small businesses across the UK. Prime members can shop the sale now at

Deals going live on 10th October include:





Bose QuietComfort Earbuds




Tefal OptiGrill+




Lavazza Coffee Machine




Ninja Air Fryer MAX




Panasonic Microwave Oven & Grill




Philips Air Purifier




Oral-B Electric Toothbrush




Braun Beard Trimmer




Joseph Joseph Knives 5-Piece




Bosch Cordless Combi Drill




Shark Cordless Vacuum Cleaner




Kärcher Steam Cleaner




Bold Laundry Detergent Tablets




Silentnight Luxury Mattress




Highland Park Whisky, 70cl




STARBUCKS Capsules by Nespresso




Remington Hair Dryer




Neal's Yard Gift Set








Tommy Hilfiger Watch




Tommee Tippee Baby Bottle Set




Twister Air Party Game




Barbie Dreamplane Airplane




Previous selling price correct as of 09/10/23

There are plenty more great deals going live throughout Prime Big Deal Days including:

  • Ring devices: Save up to 40% on select Ring devices; up to 40% off select Ring Video Doorbells; up to 40% off select Ring Indoor Cameras; and upgrade your intercom handset with 50% off Ring Intercom.
  • Amazon Fashion: Save up to 30% on Amazon Fashion including Tommy Hilfiger, Calvin Klein, Puma, Swarovski, and more.
  • Automotive: Save up to 25% on Automotive brands including Castrol, Topdon, and Ring.
  • Baby: Save up to 40% on feeding equipment including Tommee Tippee and Phillips, up to 50% on monitors and nursery décor from Nanit and Chicco and up to 30% on car seats and strollers including Maxi-Cosi and Baby Jogger.
  • Beauty: Save up to 60% on fragrance from Hugo Boss, Calvin Klein, Ghost & more, up to 50% on haircare from TIGI, Kérastase, Got2b and more and up to 40% on Makeup & Nailcare from Maybelline, Rimmel, Max Factor and more.
  • Beer, Wine & Spirits: Save up to 30% on Beers, Wine and Spirits including 30% off on Kraken Black Rum Spice, Roku Japanese Craft Suntory Gin and Ciroc Premium Vodka.
  • Wireless Electronics: Save up to 45% on smartphones, wearables and accessories from Google, Samsung, Garmin, Xiaomi, Belkin, and more.
  • Furniture: Save up to 30% on mattresses, home office, living room, children's furniture and more.
  • Garden: Save up to 30% on garden products including Keter, Charbroil and Rohen.
  • Grocery: Save up to 25% on coffee from brands including Starbucks, L’OR and Lavazza, up to 20% on KIND snacks and up to 20% on soft drinks from brands including Lucozade, Rubicon and Ribena.
  • Home: Save up to 35% on cleaning supplies, organisation products and sparkling water makers from Joseph Joseph, Sodastream and more.
  • Kitchen: Save up to 30% on selected floorcare brands including Shark, Vax and Gtech as well as a broad range of kitchen appliances from Ninja, Tefal, Instant Pot, Sage and more.
  • Video Games: Save up to 50% on video games and accessories from Microsoft, EA, Power A, Trustmaster, Ubisoft and more.
  • Major Appliances: Save up to 30% on large appliances from brands including Hisense, Bosch, and Russell Hobbs and up to 30% on small kitchen appliances, including Panasonic and Toshiba.
  • Personal Care Appliances: Save up to 50% on Oral-B and Philips electric toothbrushes, up to 40% on male grooming appliances from Philips, Braun, Wahl and more, up to 40% on IPL and female hair removal appliances from Braun, Philips and Flawless and up to 50% on haircare appliances from ghd, Remington and more.
  • Pets: Save up to 30% on pet food and treats from Felix, Harringtons and Lily’s Kitchen, pet healthcare from YuMOVE and Protexin and toys from Nylabone and ChuckIT and more.
  • Sports: Save up to 30% on a wide variety of sporting goods including Fitbit activity trackers, Peloton and apparel.
  • Toys: Save up to 25% on Lego, Barbie and Jurassic World.
  • Amazon Warehouse: 30% discount on selected products from Amazon Warehouse. This offer cannot be combined with other promotional offers and is limited to Prime members only.


  • Amazon Music Unlimited: For a limited time, Prime members who are new subscribers to Amazon Music Unlimited can get four months free, with access to more than 100 million songs and top podcasts ad-free, on-demand, and in high-quality streaming audio. In addition, Prime members who subscribe to Amazon Music Unlimited can upgrade to a Family Plan for no extra cost for four months.
  • Prime Video: Prime members can get up to 50% off a broad selection of TV shows to buy through Prime Video including The Good Doctor, Modern Family, The Blacklist, Chicago Fire, and New Amsterdam.
  • Kindle Unlimited: Prime members can enjoy three months of Kindle Unlimited for no extra charge. Membership includes millions of titles, selected magazines, and thousands of audiobooks. T&Cs apply.

Big Deal Giveaways
To celebrate Prime Big Deal Days, hundreds of top deals including earphones, kitchen gadgets, designer watches, and mobile phones will be hidden inside selected Lockers for limited periods on 10th and 11th October. Lucky Prime members collecting shopping from the surprise locker locations in London, Cardiff, Liverpool, Newcastle, Belfast, Glasgow, Birmingham and Manchester on 10th and 11th October will be given the opportunity to pick a code, which will open a locker containing a free item to take away. Terms and conditions can be found here.

More Opportunities to Join Prime
Anyone can join Prime or start a 30-day free trial at to participate in Prime Big Deal Days, as well as all the benefits included in the program.

  • Amazon Prime membership includes exclusive savings, convenience, and quality digital entertainment and more, for just £8.99 per month or £95 per year.
  • Prime Student members can also take advantage of the epic deals across the 48-hour event as part of their membership, which is only £4.49 per month. Those studying can sign up for a 6-month trial of Prime Student at


For further information please contact:

Amazon UK Press Office:
The Academy:
For press imagery please visit:

Notes to Editors

About Prime
Prime offers the best of shopping and entertainment to more than 200 million paid members around the world. In the UK, that includes unlimited access to award-winning movies and TV shows with Prime Video, over 100 million songs in shuffle mode, All-Access playlists, plus top podcasts available ad free with Amazon Music, free in-game content and games with Prime Gaming, more than 1,000 books and magazines with Prime Reading, unlimited photo storage with Amazon Photos, one free pre-released book a month with Amazon First Reads, and incredible savings with Prime Day. Prime was built on the foundation of unlimited fast delivery at no extra cost. Prime members in the UK receive unlimited One-Day Delivery on millions of items across all categories. Same-Day Delivery is available on more than a million items in Greater London, Edinburgh, Glasgow, Birmingham, Bristol, Manchester, Leeds, Liverpool, and more (minimum order values apply). Prime members can also complete their full grocery shop, and choose from thousands of fresh grocery products, famous brands and household essentials at great prices with two-hour delivery windows from Amazon Fresh and Morrisons on Amazon (minimum order values apply). Prime members enjoy unlimited free delivery on their favourite restaurants when they spend £25 or more with 1-year free Deliveroo Plus. University students and apprentices can enjoy the benefits of Prime, including exclusive student discounts, by joining Prime Student – with a six-month trial and then 50% off Prime after that at in association with Microsoft Surface. Check if you’re eligible for a free trial of Prime at New members can try Prime for 30 days for free. Prime membership auto-renews and costs £95.00 a year or £8.99 a month. 

Shop With Confidence
Customers can shop with peace of mind knowing Amazon stands behind the products sold in our stores. In the unlikely event customers experience issues with timely delivery or the condition of their purchase, whether purchased from Amazon or one of our two million independent sellers, Amazon will make it right with a refund or replacement. Amazon is committed to a trustworthy shopping experience and backs the products offered during Prime Big Deal Days, as well as the hundreds of millions of products offered every day in our stores. Learn more here.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalised recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit and follow @AmazonNewsUK.

Follow on Twitter:
Follow on Instagram:
Follow on Facebook: