AMAZON REVEALS THE UK’S MOST POPULAR PRODUCTS TO CELEBRATE 25 YEARS IN THE UK

Toilet rolls, coffee pods, protein bars, Crocs, Call of Duty, 50 Shades books trilogy, and more all amongst the top 25 most popular products of all time across Amazon in the UK 

Adele the most popular artist, Mamma Mia! the most popular film, Harry Potter the most popular book franchise, and Crocs the most popular fashion item of all time as revealed by Amazon to celebrate 25 years in the UK 

London 09.00am 14th September: Amazon has unveiled some of the most popular products of all-time to celebrate 25 years of Amazon in the UK. The most popular lists give a unique insight into UK trends since the first Amazon order in 1998, and reveal our favourite products ever, broken down across films, music, books, video games, fashion, beauty, and more.   

From Adele featuring four times in the top 25 most popular albums of all time to Mamma Mia! being one of the most popular DVDs ever, and Crocs being the titan of fashion to the Call of Duty franchise standing out as the top video games, the new lists provide a snapshot of what’s captured the interest and imagination of the UK.

Some of the most popular products were revealed today in ‘Amazon’s Quiz of 25 Years’, hosted by comedian Tom Allen and featuring Babatúndé Aléshé, Judi Love, Sam Thompson, and Dani Dyer. The panellists were put through their paces as they competed to uncover the nation’s shopping habits, guessing some of the most popular products since 1998 across Amazon categories including books, music, films, video games, beauty, fashion, and toys & games. Watch ‘Amazon’s Quiz of 25 Years’ here.

John Boumphrey, UK Country Manager for Amazon said: “Amazon arrived in the UK 25 years ago, and a lot has changed since then. We have evolved from being an online bookseller in 1998, to offering customers millions of items including tech, toys, food, fashion, films, music and lots more. We have seen popular products stand the test of time and some trends come and go, but we know that some things don’t change – customers will always want good prices, wide selection and fast, convenient delivery options, and we look forward to delivering this for the next 25 years and beyond.”

NB: This is for sales of physical books and e-books combined on Amazon.co.uk

1998 Most popular

• The nation read: Amsterdam, Ian McEwan

1999 Most popular

• The nation read: Harry Potter and the Prisoner of Azkaban, J K Rowling
• The nation listened to: Travis, The Man Who
• The nation watched: Erin Brockovich and Buffy The Vampire Slayer - The Movie
• The nation played: X-Tension (X Mission Pack)

2000 Most popular

• The nation read: Harry Potter and the Goblet of Fire, J K Rowling
• The nation listened to: The Beatles: 1
• The nation watched: Gladiator and Chicken Run
• The nation played: Who Wants to Be A Millionaire? (PC video game)

2001 Most popular

• The nation read: Happy Days with the Naked Chef, Jamie Oliver
• The nation listened to: Robbie Williams, Swing When You’re Winning
• The nation watched: Bridget Jones's Diary
• The nation played: Harry Potter and the Philosopher's Stone (PC video game)

2002 Most popular

• The nation read: What Not to Wear, Susannah Constantine and Trinny Woodall
• The nation listened to: Robbie Williams, Escapology
• The nation watched: The Lord of the Rings: The Fellowship of the Ring and Harry Potter and the Philosopher's Stone
• The nation played: Grand Theft Auto: Vice City (PS2)

2003 Most popular

• The nation read: Harry Potter and the Order of the Phoenix, J K Rowling
• The nation listened to: Dido, Life for Rent
• The nation watched: Pirates of the Caribbean: The Curse of the Black Pearl and Harry Potter and the Chamber Of Secrets
• The nation played: FIFA Football 2004 (PS2)
• In the nation’s home: George Foreman Family Grill

2004 Most popular

• The nation read: You Are What You Eat: The Plan that Will Change Your Life, Gillian McKeith
• The nation listened to: Keane, Hopes and Fears
• The nation watched: Star Wars Trilogy (Episodes IV-VI) and Calendar Girls
• The nation played: Grand Theft Auto: San Andreas (PS2)
• In the nation’s home: Panasonic Breadmaker

2005 Most popular

• The nation read: Harry Potter and the Half Blood Prince, J K Rowling
• The nation listened to: Coldplay, X&Y
• The nation watched: Star Wars Episode III: Revenge of the Sith and Ladies in Lavender
• The nation played: Football Manager 2006 (Mac/PC)
• In the nation’s home: Jamie Oliver Flavour Shaker

2006 Most popular

• The nation read: The Dangerous Book for Boys, Conn Iggulden and Hal Iggulden
• The nation listened to: Snow Patrol, Eyes Open
• The nation watched: Pirates Of The Caribbean: Dead Man's Chest and Wallace and Gromit: the Curse of the Were-Rabbit
• The nation played: Dr Kawashima's Brain Training: How Old Is Your Brain (Nintendo DS)
• In the nation’s home: Deal or No Deal game

2007 Most popular

• The nation read: Harry Potter and the Deathly Hallows, J K Rowling
• The nation listened to: Amy Winehouse, Back to Black
• The nation watched: Harry Potter and the Order of the Phoenix
• The nation played: Nintendo Wii Console (with Wii Sports)
• In the nation’s home: One Touch Automatic Can Opener

2008 Most popular

• The nation read: The Tales of Beedle the Bard, J K Rowling
• The nation listened to: Take That, The Circus and Duffy, Rockferry
• The nation watched: Mamma Mia!
• The nation played: Nintendo Wii Console (with Wii Sports)
• In the nation’s home: ghd Hair Straightener

2009 Most popular

• The nation read: The Lost Symbol, Dan Brown
• The nation listened to: Rage Against the Machine, Killing in the Name (MP3) and Susan Boyle, I Dreamed a Dream
• The nation watched: Michael McIntyre: Hello Wembley
• The nation played: Call of Duty: Modern Warfare 2
• In the nation’s home: BT 150 Digital Baby Monitor

2010 Most popular

• The nation read: Jamie’s 30 Minute Meals, Jamie Oliver
• The nation listened to: Take That, Progress
• The nation watched: Toy Story 3
• The nation played: Call of Duty: Black Ops
• In the nation’s home: Brita Maxtra Water Filter Cartridges

2011 Most popular

• The nation read: One Day, David Nicholls
• The nation listened to: Adele, 21
• The nation watched: Harry Potter And The Deathly Hallows Part 2
• The nation played: Call of Duty: Modern Warfare 3
• In the nation’s home: Zumba Fitness DVD Exercise Kit includes toning sticks

2012 Most popular

• The nation read: Fifty Shades of Grey, E L James
• The nation listened to: Now That's What I Call Music! 83
• The nation watched: Ted
• The nation played: Halo 4 (Xbox 360)
• In the nation’s home: Kärcher WV 50 Window Cleaning Vacuum

2013 Most popular

• The nation read: The Hundred-Year-Old Man Who Climbed Out of the Window and Disappeared, Jonas Jonasson
• The nation listened to: The Next Day, David Bowie
• The nation watched: Despicable Me 2
• The nation played: Grand Theft Auto 5
• In the nation’s home:Kindle Paperwhite

2014 Most popular

• The nation read: The Fault in our Stars, John Green
• The nation listened to: Now That’s What I Call Music! 89
• The nation watched: Frozen
• The nation played: FIFA 15
• In the nation’s home: 1800 Colourful Loom Bands

2015 Most popular

• The nation read: Millie Marotta’s Animal Kingdom: a colouring book adventure: 1
• The nation listened to: 25, Adele
• The nation watched: Inside Out 
• The nation played: FIFA 16
• In the nation’s home: Fire TV Stick | Basic Edition

2016 Most popular

• The nation read: Lean in 15 - The Shift Plan: 15 Minute Meals and Workouts to Keep You Lean and Healthy, Joe Wicks
• The nation listened to: Now! That’s What I Call Music 95
• The nation watched: Star Wars: The Force Awakens
• The nation played: FIFA 17
• In the nation’s home: Amazon Echo Dot

2017 Most popular

• The nation read: 5 Ingredients, Jamie Oliver
• The nation listened to: ÷, Ed Sheeran
• The nation watched: Beauty and The Beast (Live Action)
• The nation played: FIFA 18
• In the nation’s home:Nintendo Switch

2018 Most popular

• The nation read: Eleanor Oliphant is Completely Fine, Gail Honeyman
• The nation listened to: The Greatest Showman, (Original Motion Picture Soundtrack)
• The nation watched: The Greatest Showman
• The nation played: Red Dead Redemption 2 (PS4)
• In the nation’s home: Fire TV Stick with Alexa Voice Remote | Streaming Media Player

2019 Most popular

• The nation read: Pinch of Nom: 100 Slimming, Home-style Recipes, Kate & Kay Allinson
• The nation listened to: You’re In My Heart: Rod Stewart with the Royal Philharmonic Orchestra
• The nation watched: Bohemian Rhapsody
• The nation played: FIFA 20
• In the nation’s home: Echo Dot (3rd Gen) - Smart Speaker with Alexa

2020 Most popular

• The nation read: The Thursday Murder Club, Richard Osman
• The nation listened to: Together at Christmas, Michael Ball & Alfie Boe
• The nation watched: Frozen 2
• The nation played: Animal Crossing New Horizons - Nintendo Switch Standard Edition (Nintendo Switch)
• In the nation’s home: Echo Dot (3rd Gen) - Smart Speaker with Alexa

2021 Most popular

• The nation read: The Boy, The Mole, The Fox and The Horse, Charlie Mackesy
• The nation listened to: 30, Adele
• The nation watched: No Time To Die (James Bond)
• The nation played: Pokémon Scarlet (Nintendo Switch)
• In the nation’s home: Echo Dot (3rd Gen) - Smart Speaker with Alexa

2022 Most popular

• The nation read It Ends With Us, Colleen Hoover
• The nation listened to:A Family Christmas, Andrea, Matteo & Virginia Bocelli 
• The nation watched:Downton Abbey: A New Era
• The nation played: Pokémon Scarlet and Violet [Twister Parent] (Nintendo Switch)
• In the nation’s home: Fire TV Stick 4K with Alexa Voice Remote

2023 Most popular (year to date)

• The nation is reading: Spare: by Prince Harry, The Duke of Sussex
• The nation is listening to: Trustfall, Pink
• The nation is watching: Elvis (biopic)
• The nation is playing: The Legend of Zelda: Tears of the Kingdom (Nintendo Switch)
• In the nation’s home: Echo Dot (5^th Gen) – Smart Speaker with Alexa

– ENDS –

For further information please contact:

Amazon UK Press Office: pressoffice@amazon.co.uk

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For press imagery please visit: amazon.co.uk/pr

Notes to Editors 

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