Prime Big Deal Days is Back on 8th and 9th October —Offering Prime Members Exclusive Access to Hundreds of Thousands of Deals

Prime members can enjoy fast, free delivery on deals from brands including LG, Sony, Bose, Shark, and Tefal

Get extra advice this Prime Big Deal Days from Rufus, the AI-powered shopping assistant

Shoppers can visit amazon.co.uk/primebigdealdays for more information

Prime Big Deal Days 2024 returns 8-9 October

LONDON— 06.00am BST, 17^th September 2024—Amazon (NASDAQ: AMZN): Amazon has today announced Prime Big Deal Days is returning on 8^th and 9^th October to offer Prime members big savings on a wide selection of products in the lead up to Christmas. Customers can shop hundreds of thousands of deals across a range of popular categories and brands including LG, Sony, Bose, Shark, and Tefal, with the lowest prices of the year so far on selected products from Stanley, Barbie, and Silentnight. Customers who are not yet Prime members can join now at amazon.co.uk/primebigdealdays to unlock access to exclusive savings, and benefit from fast, free delivery on millions of products.

“There has never been a better time to be a Prime member, and Prime Big Deal Days will offer a wide selection of deals across some of our most popular items,” said John Boumphrey, UK Country Manager of Amazon. "Customers will be able to get great deals from both big brands and small businesses, and for the first time they can get extra shopping advice from Rufus - our new AI-powered shopping assistant that we launched in the UK this month.”

Get Ready for Prime Big Deal Days
Learn more about how Prime members can prepare to shop the event, including:

Sign up for Prime to get a wide range of benefits: Prime keeps getting better, with fast, free delivery on millions of products, access to exclusive deal events, and an array of additional entertainment, grocery benefits and discounts. Become a Prime member today to save during Prime Big Deal Days and enjoy benefits year-round.

Discover the right deal for you: Customers can browse personalised recommendations including “Deals you might like”, “Deals for you”, and “Deals related to items you saved”.

Subscribe to deal notifications: Visit amazon.co.uk/primebigdealdays on the Amazon Shopping app between now and October 8^th to create deal alerts. Once Prime Big Deal Days arrives, Prime members will receive push notifications for deals on any items they’ve subscribed to.

Explore Rufus, a new generative AI-powered conversational shopping assistant: Shopping is made easy with Rufus, Amazon’s generative AI-powered conversational shopping assistant —from finding deals to selecting the perfect gift to answering shopping questions, Rufus helps customers make more informed shopping decisions.

Prime Big Deal Days Around the World
Prime Big Deal Days will kick off on 8^th October in Australia, Austria, Belgium, Brazil, Canada, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the U.K., the U.S. and for the first time, Turkey. Prime members in Japan can shop on Prime Big Deal Days later in October.

Enjoy Fast, Free Delivery All Year Long, included with Prime
Make life easier with fast, free delivery on millions of items included with a Prime membership and choose the delivery option that best suits your need during Prime Big Deal Days. Prime members in the UK receive unlimited fast, free One-Day Delivery on millions of items across all categories, with Same-Day Delivery available on over a million items in Greater London, Edinburgh, Glasgow, Birmingham, Bristol, Manchester, Leeds, Liverpool, and more (minimum order values apply). You can also select free delivery to Amazon Lockers or Counters, or choose a delivery day preference with Amazon Day.

For further information please contact:
Amazon UK Press Office: pressoffice@amazon.co.uk
For press imagery please visit: amazon.co.uk/pr

About Prime
Prime is savings, convenience, and entertainment all in a single membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exclusive savings, exceptional value, and fast, free delivery, including exclusive shopping events, early access to deals, as well as grocery savings, movies, books, games, and more. In the UK, anyone can join Prime for £8.99 per month or £95.00 per year at amazon.co.uk/prime.

Students and young adults aged 18-22 can get 50% off Prime in the UK, with a 6-month trial at no cost and £4.49 per month / £47.49 per year at amazon.co.uk/joinprime1822.

For more information about Prime, visit amazon.co.uk/prime.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit aboutamazon.co.uk and follow @AmazonNewsUK.