LONDON – October 7, 2025 – Amazon’s Prime Big Deal Days event starts today, giving Prime members exclusive access to hundreds of thousands of deals across popular categories, from beauty and electronics to must-have gifts and seasonal essentials. The 2-day shopping event runs until Wednesday 8 October, with savings of up to 40% and deep discounts on top brands such as Crocs, De'Longhi, Levi’s, Ninja, OURA, and more.
New for this year, Prime members can shop limited time ‘New Deal Drop' deals during the event and make a head start on their festive shopping by exploring themed deal collections such as Cosy Season, with deals across clothing, home, and kitchen, or Gifting – highlighting savings on categories including beauty, toys, and electronics.
To mark the shopping event, TV star Joel Dommett joined with some of the UK’s biggest content creators to make shoppers Feel like a Big Deal through a series of special deliveries and surprise celebrations across the country.
The activity kicked-off in London where Joel was joined by the Voodoo Brass Band, who found fame online for playing spontaneous performances for unsuspecting members of the public. While the band surprised passers-by with pop-up performances, Joel presented shoppers with big deal deliveries, including exciting giveaways from Prime Dig Deal Days.
Speaking about his involvement, Joel said: “I love a good surprise on stage or TV, so I couldn’t wait to take that energy to the streets with the Voodoo Brass Band for Amazon’s Prime Big Deal Days. What could bring more unexpected joy than that?!”
DJ SUAT, known for his viral walking DJ sets, and Red Carpet Boy, who rolls out the red carpet for people he meets on the street, continue the celebrations in across the UK throughout Prime Big Deal
Days – turning streets of London and Birmingham into a stage and rolling out Prime-blue carpets to surprise shoppers.
“Prime Big Deal Days gives customers even more opportunities to save money, with hundreds of thousands of deals available,” said John Boumphrey, UK Country Manager of Amazon. “We work hard to offer great products at low prices for our customers throughout the year and have been delivering items to Prime members at our fastest ever delivery speeds. There is a lot to be excited about and a lot of value to find, with a few fun surprises to make customers feel like a big deal along the way.”
To kick off the first day of shopping, Joel has revealed his top ten Prime Big Deal Days deals, which include:
- The Three Little Pigs and the Big Bad Wolf by Axel Scheffler
- Hat Box by Jon Klassen
- Baby Jogger City Tour 2 Eco Stroller Travel System
- Hydro Flask
- Philips Sonicare 5300 Electric Toothbrush
- BEACOOL Polarized Sports Sunglasses
- BUSER 7oz Paper Coffee Cups
- Bose QuietComfort Ultra Wireless Noise Cancelling In-Ear Earbuds
- CeraVe AM Facial Moisturising Lotion
- Pampers Harmonie Nappies
Navigate Prime Big Deal Days like a Pro
Some of the ways that members can make the most out of Prime Big Deal Days include:
- Use Amazon's AI shopping assistant, Rufus, to shop smarter and plan better by getting product details, expert advice, and personalised suggestions. Whether exploring a new hobby, comparing products, or checking on an order, Rufus AI offers quick, helpful guidance.
- Discover the right deal with personalised deal recommendations including “recommended deals for you”, “deals related to your lists”, “4+ star deals for you” and “deals related to items in your cart”.
- Use Buy Again to stock up and revisit frequent purchases, such as everyday essentials, to make festive preparations easier.
- Add must-have items to your ‘Wish List’ ahead of time, and if they’re on sale during Prime Big Deal Days receive alerts.
- Find products quickly with Amazon Lens, a visual search tool, by using your camera or existing photos on your device to find the exact product or similar items available on Amazon.
Enjoy fast, free delivery all year long, included with Prime
Make life easier with fast, free delivery on millions of items included with a Prime membership and choose the delivery option that best suits your needs during Prime Big Deal Days. Prime members receive unlimited fast, free One-Day Delivery on millions of items across all categories, with Same-Day Delivery available on over a million items in more than 80 towns and cities across the UK (minimum order values apply). You can also select free delivery to Amazon Lockers or Counters or choose a delivery day preference with Amazon Day.
Shoppers can visit amazon.co.uk/primebigdealdays for more information and shop deals from 7 - 8 October.