LONDON — 12pm GMT, 4th February 2025: Amazon today announced it achieved its fastest ever delivery speeds for Prime members globally in 2024, with over nine billion items arriving the same or next day around the world – and more than one billion items arriving the same or next day in the UK.
Some of the nation’s favourite speedy, same-day items over the last year were pharmacy essentials, including magnesium and baby wipes, and beauty products like mascara, hair treatments, and skincare.
Amazon continues to invest in its logistics and delivery capabilities to keep speeding up its delivery, with Same-Day Delivery available for millions of products in over 80 towns and cities across the UK.
To mark the milestone, former Mis-Teeq MC Alesha Dixon returned to the mic to deliver the speedy news at blistering speed with a 30-second freestyle revealing the total number of orders placed in the UK, the record delivery speeds reached, and some of the biggest-ordering Same-Day cities across the country.
Watch the 30-second clip here.
Amazon also announced it is delivering even more everyday essentials – the household and pantry items across health, beauty, baby, pet food, and more. Cadbury’s Creme Eggs, WaterWipes baby wipes, and HP ink cartridges were among the most popular items ordered in London, Edinburgh, Glasgow, Manchester, Birmingham, Swansea, and Cardiff.
In 2024, Prime members in the UK on average saved nearly £200 on fast unlimited delivery – more than two times an annual membership fee.
“Our customers always tell us that they value the low prices, wide selection, and fast deliveries that we provide,” said John Boumphrey, UK Country Manager at Amazon. "We work hard to innovate and provide faster, more sustainable deliveries, and are proud to announce another record-breaking year for fast delivery, with some big savings for Prime members along the way.”
Top 2024 UK stats included:
- The fastest order delivered in the UK in the last three months was to a customer in Manchester, who ordered children’s book ‘The Story Orchestra: Carnival of the Animals’ at noon and received it by 1:26pm
- More than one billion items arrived the same or next day for Prime members
- Amazon delivered tens of millions essential products via Same-Day Delivery
- The top shopped Same-Day Delivery categories were pharmacy, home, and beauty
- Some of the most popular Same-Day Delivery products included Cadbury’s Creme Eggs, WaterWipes baby wipes, COSRX Advanced Snail 96 Mucin Essence, HP Ink Cartridges, Ring Chime, INSTAX mini instant film, and Echo Dot
Other top UK regional stats included:
- London’s most-ordered products included WaterWipes baby wipes, INSTAX mini instant film, and COSRX Advanced Snail 96 Mucin Power Essence
- One of Glasgow’s most-wanted products was the COLOR WOW Dream Coat Supernatural Spray
- Birmingham topped the skincare charts, with the COSRX Advanced Snail 96 Mucin Power Essence being one of the city’s most-delivered items
- Pepsi Max cans were among the most popular items for same-day delivery in Swansea
In addition to fast deliveries to customers’ doorsteps, Amazon also offers a network of convenient and secure pick-up locations for qualifying items at no extra cost. Shoppers have the choice between self-service locker locations or staffed counters, with more than 25,000 pick-up locations throughout the UK.
There has never been a better time to be a Prime member, with unlimited fast, free delivery on millions of items across all categories, year-round low prices across a wide selection of products, access to exclusive deals, and an array of additional benefits. In the UK, Prime membership benefits include:
- Unlimited fast, free One-Day Delivery on millions of items across all categories, with Same-Day Delivery available on over a million items in more than 80 towns and cities across the UK (minimum order values apply). Amazon is also on track to deliver at its fastest speeds ever for Prime members globally in 2024.
- Exclusive deals and shopping events like Prime Day. There are tens of thousands of Prime-exclusive deals every day that members can take advantage of, including 30-minute early access to Lightning Deals before anyone else. Prime members can shop Amazon’s wide selection while enjoying incredible savings all year long.
- Access to a vast collection of premium programming on Prime Video in a one-stop entertainment destination in one application available across thousands of devices – including Amazon MGM Studios-produced series and movies Road House, The Lord of the Rings: The Rings of Power, Fallout, The Boys; UK produced Originals such as Clarkson’s Farm, The Rig, and The Devil’s Hour, and live sports like UEFA Champions League.
- The option to use the convenient shopping benefits of Prime—like fast, free delivery, a trusted checkout experience, and easy returns—on participating brands’ websites with Buy with Prime.
- Access to a catalogue of over 100 million songs in shuffle mode and top podcasts ad-free with Amazon Music.
- Instant access to games, benefits, and a monthly Twitch channel subscription with Prime Gaming, plus access to a selection of eBooks, magazines, and more each month, and unlimited photo storage with Amazon Photos.
- Enjoy delivery on fresh produce and household essentials, delivered to your door in 2-hour slots, from Amazon Fresh or your local Morrisons, Co-op or Iceland supermarkets.
- Free restaurant delivery when spending £15 or more with free Deliveroo Plus Silver and 2 ODEON tickets for £10 every month between Monday-Thursday (terms apply).
For more information about Prime, visit amazon.co.uk/prime.