Amazon Spring Deal Days takes place from 25th March – 31st March, with hundreds of thousands of deals and epic discounts, including products from popular brands, such as Shark, adidas, Ninja, and Philips
3 in 4 Brits say that they actively wait for deals events to buy the everyday items they want
Amazon.co.uk/springdealdays will offer up to 45% off products across a range of categories, such as everyday essentials, home, electronics, and more, with fast and convenient delivery, helping customers to get the most out of Spring
Amazon Spring Deal Days takes place from 25th March – 31st March
[LONDON] 18th March, 2025 (11:00 GMT) – Today, Amazon announces its Amazon Spring Deal Days, live from 00:00am GMT on Tuesday 25th March 2025 until 23:59pm GMT on Monday 31st March at amazon.co.uk/springdealdays, offering big savings of up to 45% off. Customers can find hundreds of thousands of deals across a range of categories including brands such as Shark, adidas, Ninja, and Philips.
Recent research reveals that shoppers in the UK are looking for bargains during Spring, and three in four (75%) Brits actively wait for deals events to buy the products they want. Over half (54%) of shoppers are more likely to be penny-pinching at this time than last year. The research also reveals that 80% of savvy online shoppers will be looking for everyday items including clothing and footwear (46%), beauty and wellness products (21%) and outdoor or sports equipment (13%).
Take advantage of early deals from today:
Amazon Devices: Take advantage of offers on a selection of Amazon Devices, including Echo, Kindle, Ring, Blink, Fire TV, and eero.
Private Brands: Up to 30% discount on Amazon Private Brands including Amazon Basics and Amazon essentials.
Amazon Resale: Amazon customers can get 20% off a selection of quality used, returned or open-box products from Amazon Resale. The discount will be deducted automatically at checkout after selecting the delivery address. T&C’s apply.
Finding the right deal for you Customers can head to amazon.co.uk/springdealdays from today for top tips on finding the right deals for their interests including:
Watch A Deal: This is the easiest way to preview, track and shop those limited time Lightning Deals while at home or on-the-go, with alerts on site as well as in the Amazon app.
Deal Alerts: Shoppers can subscribe to receive deal alert notifications for recently searched and viewed items onsite and in the app. All you have to do is visit the Amazon Spring Deal Days event page on the Amazon Shopping app between now and Amazon Spring Deal Days to create deal alerts and receive push notifications during the event.
Wish List: Add items to your Wish List and receive notifications if your top picks are included in an Amazon Spring Deal Days deal.
Find personalised deals: Amazon makes it easy for customers to find deals they’re interested in with personalised recommendations. This Spring season, customers can see customised deals lists including “recommended deals for you”, “deals related to your lists”, “4+ star deals for you” and “deals related to items in your cart”.
WOW! Deals: Products from top brands, with new deals dropping every day throughout the event across categories including electronics, kitchen, home, and more.
Fast and free delivery with Amazon Prime All Amazon customers can shop for deals this Amazon Spring Deal Days, and Prime members will enjoy access to exclusive discounts. Prime members in the UK receive fast, free One-Day Delivery on millions of items across all categories, with Same-Day Delivery available on over a million items in more than 80 towns and cities across the UK (minimum order values apply). You can also select free delivery to Amazon Lockers or Counters, or choose a delivery day preference with Amazon Day.
About Prime Prime is savings, convenience, and entertainment all in a single membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exclusive savings, exceptional value, and fast, free delivery, including exclusive shopping events, early access to deals, as well as grocery savings, movies, books, games, and more. In the UK, anyone can join Prime for £8.99 per month or £95.00 per year at amazon.co.uk/prime.
Students and young adults aged 18-22 can get 50% off Prime in the UK, with a 6-month trial at no cost and £4.49 per month / £47.49 per year at amazon.co.uk/joinprime1822.
About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalised recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.co.uk/about and follow @AmazonUK on Instagram and Facebook.
Survey Methodology This survey was conducted online by HarrisX among 22117 recent online shoppers from February 18 through March 3, 2025 across 11 countries. Respondents were recruited through opt-in, web-panel recruitment sampling. Recruitment occurs though a broad variety of professional, validated respondent panels to expand the sampling frame as wide as possible and minimize the impact of any given panel on recruiting methods. Sample size and sampling margin of error for each country are as follows: UK (N: 2019 MoE: +/- 2.2%), Germany (N: 2017 MoE: +/- 2.2%), France (N: 2008 MoE: +/- 2.2%), Italy (N: 2009 MoE: +/- 2.2%), Spain (N: 2009 MoE: +/- 2.2%), Netherlands (N: 2007 MoE: +/- 2.2%), Sweden (N: 2010 MoE: +/- 2.2%), Belgium (N: 2012 MoE: +/- 2.2%), Poland (N: 2011 MoE: +/- 2.2%), Austria (N: 2005 MoE: +/- 2.2%), Portugal (N: 2010 MoE: +/- 2.2%), Results were weighted by gender, age, and region where necessary to align with actual demographic proportions amongst the population of recent online shoppers within each country. All participants (including non-shoppers) were initially weighted to a Stage 1 general population weight. These initial benchmarks were gathered from census data from each country. Weighted proportions amongst online shoppers using stage 1 weights were used as the benchmark for final weights of qualified completes.
