Win When You’re Singing: Amazon gives shoppers a chance to sing for their shopping

Hit singer Pixie Lott launches voice-activated lockers across the UK as Amazon kicks off its Spring Deal Days

Amazon Spring Deal Days offers hundreds of thousands of deals across a range of categories and will run for seven days

Spring Deal Days 2025 is Now Live until 31st March

LONDON, 12:00PM, 25 March 2025: Shoppers around the country are being given a chance to sing to win big prizes from this year’s Amazon Spring Deal Days. A series of voice-activated lockers are popping up around the country, featuring popular products from brands including Bose, Oral-B, LEGO, and more.

The lockers were launched this morning by hit singer Pixie Lott, with the first products won by singing shoppers including Bose headphones, an Oral-B electric toothbrush, a BRITA filter, LEGO, a Coco & Eve hair set, and much more. The voice-activated lockers can be found in London, Manchester and Birmingham this week.

Amazon Spring Deal Days 2025 is Now Live until 31st March

The activity marks the start of Amazon Spring Deal Days, which features hundreds of thousands of incredible deals across a range of popular categories, including home, electronics, kitchen, home improvement, fashion, and more. The event offers savings of up to 45% and will run for seven days, from 25-31 March.

“We are always looking for ways to give customers even more value and opportunities to save throughout the year,” said John Boumphrey, UK Country Manager of Amazon. “Amazon Spring Deal Days will offer hundreds of thousands of deals across some of our most popular items, including products from big brands and small businesses across the UK.”

Customers shopping the sale will find hundreds of thousands of deals across must-have items from a wide range of categories, such as:

Amazon Devices: Take advantage of offers on a selection of Amazon Devices, including Echo, Kindle, Ring, Blink, Fire TV, and eero.
Amazon Essentials: Enjoy up to 30% discount on the Sofia Grainge X Amazon Essentials collection.
Amazon Fresh Online: From now until 2nd April, customers can shop a selection of deals across brands like BrewDog Punk IPA, Lindt, Vanish, and more with discounts of up to 30% off.
Amazon Resale: Amazon customers can get 30% off a selection of quality used, returned or open-box products from Amazon Resale. The discount will be deducted automatically at checkout after selecting the delivery address. T&C’s apply.
Audible: From now through April 30, new members can enjoy 3 months of Audible Premium Plus for £0.99 per month (auto-renews at £7.99/mo after the first 3 months) on Amazon and Audible.
Automotive: Save up 15% on Bosch, Castrol, and Noco.
Baby: Save up to 30% on feeding products from Tommee Tippee and up to 20% from Philips. Save up to 20% on a selection of car seats from Maxi-Cosi and up to 40% on baby toys from Fisher-Price.
Beer, Wine and Spirits: Save up to 30% on premium alcohols including Talisker Single Malt Scotch Whisky, Ciroc Vodka, and Plymouth Gin.
Beauty: Save up to 40% on CeraVe, Aveeno, TIGI, and more.
Everyday Essentials: Offering millions in savings on thousands of everyday essentials including products from top brands such as Optimum Nutrition, NESCAFÉ Dolce Gusto, and CeraVe.
Grocery: Save up to 30% on food and drinks from Illy, Nestlé, Mars, Coca Cola, and more.
Home: Save up to 25% on a selection of home products from BRITA, Tefal, Philips Hue, and more.
Major Appliances: Save up to 35% on large home appliances from Samsung, Haier, and more.
Personal Care Appliances Save up to 55% on electric toothbrushes from brands including Oral-B and Philips and up to 50% on shaving and hair removal from Philips, Braun, and more. Save up to 35% on haircare appliances from ghd, Remington, and more.
Pets: Save up to 45% on Pets from Purina, Frontline, Nylabone, and more.
Private Brands: Save up to 30% discount on Amazon Private Brands including Amazon Basics, Amazon essentials, and byAmazon.
Toys: Save up to 15% on toys from LEGO, Mattel, Hasbro, and more.

Pixie Lott has also revealed her Top Nine deals from Amazon’s Spring Deal Days, for those looking to make savings this Spring:

Fast and free delivery with Amazon Prime
All Amazon customers can shop for deals throughout Amazon Spring Deal Days, and Prime members will enjoy all the usual membership benefits, including fast, free delivery on millions of items and the option to choose the delivery option that best suits their needs. Prime members in the UK receive unlimited One-Day Delivery on millions of items across all categories, with Same-Day Delivery available on over a million items. Prime members can also select free delivery to Amazon Lockers or Counters or choose a delivery day preference with Amazon Day.

About Prime
Prime is savings, convenience, and entertainment all in a single membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exclusive savings, exceptional value, and fast, free delivery, including exclusive shopping events, early access to deals, as well as grocery savings, movies, books, games, and more. In the UK, anyone can join Prime for £8.99 per month or £95.00 per year at amazon.co.uk/prime.

Students and young adults aged 18-22 can get 50% off Prime in the UK, with a 6-month trial at no cost and £4.49 per month / £47.49 per year at amazon.co.uk/joinprime1822.

For more information about Prime, visit amazon.co.uk/prime.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit aboutamazon.co.uk and follow @AmazonNewsUK.

Spring Deal Days Locker Competition Terms & Conditions
London giveaway starts at 12pm GMT 25 March 2025 and will end at the earlier of (i) 3pm GMT 25 March 2025 or (ii) once the maximum number of Prizes have been distributed (the “Giveaway Period”).

Birmingham giveaway starts at 12pm GMT 26 March 2025 and will end at the earlier of (i) 3pm GMT 26 March 2025 or (ii) once the maximum number of Prizes have been distributed (the “Giveaway Period”).

Manchester giveaway starts at 12pm GMT 27 March 2025 and will end at the earlier of (i) 3pm GMT 27 March 2025 or (ii) once the maximum number of Prizes have been distributed (the “Giveaway Period”).

Prizes will be stored in voice-activated, custom Amazon Lockers at the Activation Locations, and Prizes will be handed out to members of the public who participate in Win When You’re Singing at the Activation Locations during the Giveaway Period.

A maximum of 90 Prizes will be available, and Prizes will vary in nature and value.

The activation locations are:

London: Southbank Observation Point, 56 Upper Ground, London SE1 9PP. Birmingham: St. Andrews Shopping Park, Morrison’s, 280 Coventry Rd, Small Heath, B10 0XA. Manchester: Arndale Mall, Amazon Locker Brave, M4 3AQ

In the event that a Prize is collected that is damaged, the damage must be reported within 24 hours to Amazon who may, at its sole discretion, substitute a prize of equal or greater value. Please contact the promotion provider at amazonconsumer@theacademypr.com

The Prizes carry no cash value and may not be transferred or substituted. Any unclaimed Prize remains the property of Amazon.

To the maximum extent permitted by applicable law, Amazon reserves the right to change these rules or cancel the giveaway at any time, in its sole discretion.

Amazon: Amazon UK Services Limited, 1 Principal Place, Worship Street, London, EC2A 2FA. Amazon is running the promotion.

Prize Provider: The Academy Media Limited, at address The Academy Sweeps Building, 6-7 St. Cross Street, London, United Kingdom, EC1N 8UA], (Company number: 03445022).