Britain’s fastest Olympians pick up the baton in new roles making speedy deliveries ahead of Amazon’s Prime Big Deal Days

Quickest Brits in history, Zharnel Hughes and Dina Asher-Smith, recruited as Amazon athletes to celebrate Prime Big Deal Days, two days of exclusive deals for Prime members – find out more at www.amazon.co.uk/primebigdealdays

The athletes were unveiled in a new short film where they are seen delivering Amazon orders in record time. Watch here

Delivery is getting even faster for Prime members, with Same-Day Delivery now available in over 80 towns and cities in the UK

LONDON— 00.01am BST, 7^th October 2024—Amazon (NASDAQ: AMZN): - Olympic medalists Dina Asher-Smith and Zharnel Hughes have been recruited as Amazon’s speediest delivery duo to make extra special deliveries ahead of Prime Big Deal Days, the two-day deals event on the 8^th and 9^th October offering Prime members exclusive access to hundreds of thousands of deals from top brands.

The UK’s fastest man and woman also got out the blocks to announce the expansion of Amazon’s Same-Day Delivery, which is available for millions of products in 81 towns and cities across the UK, with Aberdeen, Middlesbrough, and Plymouth the most recent additions.

Asher-Smith and Hughes, the quickest Brits ever, star in a new, humorous short film for the upcoming Prime Big Deal Days event where they compete to deliver Prime packages – sprinting past unsuspecting members of the public to complete the fastest Prime product handovers to delighted customers. Earlier this year, Amazon announced it had set a new PB for Prime members in the UK by delivering its fastest order within 75 minutes.

Dina Asher-Smith, who picked up a silver medal in the women’s 4 x 100m relay in Paris this summer, said: “Speed really matters to me, so I jumped at the chance to help the Amazon team make customers feel like a big deal with even faster deliveries for Prime Big Deal Days. I had a great time surprising and delighting Prime members, and am looking forward to finding some big deals for myself later this week.”

Zharnel Hughes, who picked up a bronze in the men’s 4 x 100m relay, said: “There are deliveries, and there are fast deliveries, and then there are Zharnel Prime deliveries. It took some practice swapping batons for parcels but I’m confident I took it to another level.”

“Prime Big Deal Days will offer Prime members a wide selection of deals across some of our most popular items,” said John Boumphrey, UK Country Manager, Amazon. “We have had some help kicking it off from Britain’s fastest ever 100-metre athletes as our delivery gets even faster – and we’re expanding our Same-Day Delivery to even more cities as we aim to beat our own personal best of 75 minutes from order to delivery.”

Prime members can shop hundreds of thousands of deals during Prime Big Deal Days across a range of popular categories and brands, including Oral B, ghd, Crocs and Bosch. The two-day event includes everything Prime members need and want, whether that is getting a head start on festive shopping or stocking up on seasonal essentials, all available with fast, free delivery.

Get Ready for Prime Big Deal Days
Learn more about how Prime members can prepare to shop the event, including:

Sign up for Prime to get a wide range of benefits: Prime keeps getting better, with fast, free delivery on millions of products, access to exclusive deal events, and an array of additional entertainment, grocery benefits and discounts. Become a Prime member today to save during Prime Big Deal Days and enjoy benefits year-round.
Discover the right deal for you: Customers can browse personalised recommendations including “Deals you might like”, “Deals for you”, and “Deals related to items you saved”.
Subscribe to deal notifications: Visit amazon.co.uk/primebigdealdays on the Amazon Shopping app between now and October 8^th to create deal alerts. Once Prime Big Deal Days arrives, Prime members will receive push notifications for deals on any items they’ve subscribed to.
Explore Rufus, a new generative AI-powered conversational shopping assistant: Shopping is made easy with Rufus, Amazon’s generative AI-powered conversational shopping assistant —from finding deals to selecting the perfect gift to answering shopping questions, Rufus helps customers make more informed shopping decisions.

Enjoy Fast, Free Delivery All Year Long, included with Prime
Make life easier with fast, free delivery on millions of items included with a Prime membership and choose the delivery option that best suits your need during Prime Big Deal Days. Prime members in the UK receive unlimited fast, free One-Day Delivery on millions of items across all categories, with Same-Day Delivery available on over a million items in more than 80 towns and cities across the UK (minimum order values apply). You can also select free delivery to Amazon Lockers or Counters, or choose your preferred delivery day in checkout.

For further information please contact:
Amazon UK Press Office: pressoffice@amazon.co.uk
For press imagery please visit: amazon.co.uk/pr

About Prime
Prime is savings, convenience, and entertainment all in a single membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exclusive savings, exceptional value, and fast, free delivery, including exclusive shopping events, early access to deals, as well as grocery savings, movies, books, games, and more. In the UK, anyone can join Prime for £8.99 per month or £95.00 per year at amazon.co.uk/prime.

Students and young adults aged 18-22 can get 50% off Prime in the UK, with a 6-month trial at no cost and £4.49 per month / £47.49 per year at amazon.co.uk/joinprime1822.

For more information about Prime, visit amazon.co.uk/prime.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit aboutamazon.co.uk and follow @AmazonNewsUK.