Luxembourg —Oct. 16, 2024—Amazon today launched an entirely new lineup of Kindle devices — introducing the first-ever colour Kindle, a reimagined Kindle Scribe, the fastest Kindle Paperwhite ever, and a new entry Kindle in a fun new Matcha colour. To learn more about all the devices Amazon announced, visit [www.amazon.co.uk/newkindlefamily]
“Customers love Kindle and are reading on their devices more than ever – global sales last year hit their highest in a decade with the majority of purchases by first-time Kindle owners,” said Eric Saarnio, vice president of Amazon Devices International. “We are excited to bring our customers a completely new Kindle lineup; we obsessed over every detail to deliver the best possible experience for them.
“Our new lineup has something for everyone,” said Emma Gilmartin, director of Kindle Europe. “The first-ever Kindle in colour will bring photos to life, a reimagined Kindle Scribe will transform writing in books and taking notes, you’ll fly through books with the fastest Kindle Paperwhite ever, and you can fit our most compact device, the all-new Kindle, in your pocket.”
Kindle Colorsoft—First Colour Kindle
The all-new Kindle Colorsoft brings colour to Kindle without compromise. It has everything customers love about Kindle today — high contrast, fast page turns, an auto-adjusting front-light, and weeks of battery life. It adds colour that is vibrant yet easy on the eyes. Now you can browse covers in colour in your Kindle Library or Store; see book photos and images in colour; or add colour highlights that you can easily search later.
Everything about Kindle Colorsoft was meticulously designed to deliver rich, paper-like colour. It uses an oxide backplane with custom waveforms for fast performance and a higher contrast on both colour and black-and-white content. Its custom Colorsoft display includes a new light-guide with nitride LEDs that, when combined with our customer algorithms, enhances colour and increases brightness, all without washing out details. You can zoom in on images without worrying about pixelation and you can choose between standard or vibrant colour styles. Kindle Colorsoft comes with wireless charging, up to 8 weeks of battery life, and is waterproof so you can bring it with you in the bath or take it to the beach without having to worry.
Kindle Scribe— A Kindle and Digital Notebook in One
The all-new Kindle Scribe combines all the benefits of Kindle with a powerful notetaking device. The display has new white borders and the screen has a smooth, paper-like texture that makes it look and feel like you’re writing on a sheet of paper. Plus, at 300 ppi text looks crisp and clear when you’re writing or reading. The Premium Pen is finely crafted to deliver just the right heft and balance, so it feels like holding an actual pen, and the new soft-tipped eraser feels just a pencil—you’ll think you have to brush the screen clean after erasing.
The new Kindle Scribe offers a first-of-its-kind in-book writing experience. With Active Canvas, you can write your thoughts directly in the book when inspiration strikes. Your note becomes part of the page and then book text dynamically flows around it – if you increase the font size, change the font style, or the book layout changes, the note remains visible exactly where you want it so you never lose any meaning or context.
Kindle Paperwhite—Our Fastest Kindle Yet
Since its debut in 2012, customers have made Kindle Paperwhite our best-selling Kindle – and the all-new Kindle Paperwhite is our fastest yet. Scrolling through your Kindle Library or Store is snappy and responsive with 25% faster page turns. The display uses an oxide thin-film transistor, which gives it the highest contrast ratio of any Kindle Paperwhite, so text and images pop off the screen. A larger, 7-inch display is a first for Kindle Paperwhite – and yet it’s also the thinnest Kindle Paperwhite ever with up to three months of battery life.
Kindle Paperwhite is waterproof with 16 GB of storage for thousands of books, and comes in, Raspberry, Jade, and Black. Kindle Paperwhite Signature Edition, which comes with 32 GB of storage, optional wireless charging, and auto-adjusting front light, comes in Metallic Raspberry, Metallic Jade, and Metallic Black.
Kindle— Our Most Compact Kindle, Now in Matcha
Weighing in at just 158g, the new entry-level Kindle is small enough to fit in your hand or carry in your back pocket – and it’s packed with premium Kindle features. It has a 300 ppi, glare-free display, now with faster page turns, higher contrast ratio, and a front light that is 25% brighter at max setting—as bright as Kindle Paperwhite. It comes in a fun and fresh new Matcha colour, offers weeks of battery life from a single charge, and has 16 GB of storage for holding thousands of books— all of which make it the ideal device for reading anywhere the day takes you.
For the Youngest Readers – Thousands of Books and Audiobooks
With Kindle Kids, parents can help their kids cultivate a love of reading at a young age – in fact, when a child sits down with a Kindle, they read, on average, more than 45 mins a day. The new, entry-level Kindle Kids comes with a cover in one of the following designs: Space Whale, Ocean Explorer, and Unicorn Valley; and the new Kindle Paperwhite Kids comes with a Cyber City or Starfish cover. Both devices come with a two-year worry-free guarantee, and six months of Amazon Kids+ included, a kid-friendly subscription service that provides access to thousands of age-appropriate books and audiobooks.
Discover Your Next Favourite Read
Kindle Unlimited - Customers who pre-order or purchase a new Kindle can get 3 months of Kindle Unlimited for £0.00 (£28.47 value). Explore millions of books, thousands of audiobooks and selected magazine subscriptions with Kindle Unlimited and read anywhere anytime. Terms and conditions apply.
Sustainability, Pricing and Availability
Kindle and Kindle Kids are available now starting at £94.99 and £114.99. Kindle Paperwhite is available now starting at £159.99, and Kindle Paperwhite Signature Edition is available for £189.99. Kindle Paperwhite Kids is available now starting at £169.99. Kindle Colorsoft Signature Edition will ship on October 30th and is available now for pre-order at £269.99. The new Kindle Scribe will ship on December 4th and is available now for pre-order at £379.99. Our new Kindle lineup comes in packaging that averages 99% wood fibre-based materials from responsibly managed forests or recycled sources.