Diddly Squat Farm Image

24 April 2024, London: Today at Diddly Squat Farm, Amazon Fresh announced customers can now purchase Diddly Squat Farm Shop products from Amazon Fresh online, as well as in stores. This means that Amazon Fresh customers can now get Diddly Squat’s high-quality products as part of their grocery shop, and is the first time Diddly Squat Farm Shop products are available on the high-street. Find the range at amazon.co.uk/diddlysquatfarm.

Diddly Squat Farm Shop was opened in 2020 by Jeremy Clarkson and Lisa Hogan and stocks no-nonsense products produced either on Diddly Squat Farm or by neighbouring businesses in the Cotswolds. Its opening featured in series 1 of Clarkson’s Farm and the farm shop quickly became a must visit destination for fans across the globe.

Clarkson’s Farm fans will be familiar with many of the products now available on Amazon Fresh including Jeremy’s Bee Juice Honey from his venture into Beekeeping and his eye watering Ghost Chilli Chutney.

Clarkson’s Farm Series 3, which launches on the 3rd May on Prime Video, finds Diddly Squat facing some seriously daunting challenges. The crops are failing in the severe hot weather, inflation has driven prices of supplies sky high, dreams for the beloved restaurant are dashed and now the farm shop also faces closure. Jeremy urgently needs to come up with creative new ways of making ends meet, so hatches a plan to turn a profit from hundreds of acres of unfarmed land - thick woodland and hedgerows that make up half of Diddly Squat. This triggers an avalanche of Clarkson-crafted schemes, involving everything from goats and pigs to mushrooms, nettles and deer. Someone new arrives at Diddly Squat, which puts Kaleb's nose out of joint – as well as the returning characters all working to help Jeremy’s farming ambitions come to fruition.

Matt Birch, Director, Amazon Fresh UK, said, “Fans of Clarkson’s Farm across the UK are now able to quickly and easily get their hands on products from Diddly Squat Farm Shop. Adding exciting and different products from suppliers we know our customers love to Amazon Fresh not only expands our wide selection, but demonstrates how we’re building a best-in-class grocery shopping experience for our customers, whether shopping online or in-store.”

Lisa Hogan, Diddly Squat Farm Shop, added, “We are thrilled to bring a range full of Diddly Squat farm personality to Amazon Fresh customers - and I think people will love what they find. Anything you order really will bring a little bit of the Cotswolds to your home. My favourites, including a great range of rapeseed oils, our hand cut crisps and of course bee juice honey, really will bring a smile to your face.”

Amazon Fresh offers Prime members who shop online or in-store the choice of thousands of grocery items from major brands including Booths, Morrisons, Whole Foods Market, Iceland, Pepsi, Danone, Cadburys and Warburtons, as well as its own brand, byAmazon. Diddly Squat joins other premium products from artisan and local producers available on Fresh online, including GAIL’s Artisan Bakery, Lidgates Butchers, and Brindisa Spanish Foods.

Amazon Fresh x Diddly Squat product list

The range of Diddly Squat Farm Shop products available via Amazon Fresh is below. From Ginger Marmalade to Ghost Chilli Chutney, Bee Juice Honey to Cow Juice Vodka, and Sunday Roast Seasoning, there’s something for everyone.

Amazon Fresh customers can shop these at amazon.co.uk/diddlysquatfarm, with a selection of the range available in stores.


Online and in stores

Ginger Marmalade Jam£4.80
Red Onion Jam£4.80
Piccalilli Jam£4.80
Strawberry Jam£4.80
Blackberry Jam£4.80
Habanero Chili Chutney£6.50
Real Ale Chutney£4.80
Ghost Chilli Chutney£6.50
Bee Juice Honey£12.00
Oak & Hickory Smoke Rapeseed Oil£5.80
Chili & Garlic Infusion Rapeseed Oil£5.80
Lemon Infusion Rapeseed Oil£5.80
Three Chilli Seasoning£5.90
Sunday roast Seasoning£5.90
Pasta Seasonings£5.90
Hot Beef Jerky Savoury Snacks£3.10
Diddly Squat Apple and Chilli Juice£2.40
Diddly Squat Apple and Nettle Juice£2.40
Diddly Squat Apple Juice£2.40
Ready Salted Crisps£1.70
Smoked Chilli Mayo£5.80
Bottle For Life£6.00
“Smells Like My Bollocks” Candle£22.00
Enamel Mug General£14.00
Bee Juice Bites£4.80
Ground Coffee£6.95

Online only

Hint of Hot Gin£34.00
Distressed Tractor Design T-shirt (sizes S-L)£21.00
Diddly Squat Whisky£19.50
Cow Juice Vodka£39.00
Hawkstone Cider (6x 500ml)£24.00
Hawkstone Premium Lager (6x 330ml)£20.00


High res images are available here.

Press Office contacts:

Amazon Fresh: Hunt & Gather
Email: amazongrocery@hunt-gather.com

Clarkson’s Farm Series 3
Email: primevideo@freuds.com

Amazon UK Press Office
Email: pressoffice@amazon.co.uk

Notes to editors:

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