All Aboard! Amazon unveils this year’s Top Ten Toys for Christmas

Amazon’s Top Ten Toys for 2024 features trending toys and iconic franchises including Play-Doh, Hatchimals and LEGO Star Wars to inspire creativity and spark the joy of toys

This year’s must-have toys will be donated to families in need through the Multibank charity initiative and delivered in a giant toy train in the lead up to Christmas

Shop a wide selection and discover this year’s list at www.amazon.co.uk/toptentoys2024 , with 10% off RRP between 6th - 12th November 2024

LONDON— 08:00am GMT, 6^thNovember 2024—Amazon (NASDAQ: AMZN): Iconic franchises and toys from family favourites including Hasbro’s Play-Doh Pizza Delivery Scooter Playset, the LEGO Star Wars Imperial Star Destroyer Starship Building Toy, Asmodee’s Taco Cat card game, and Snackles surprise plushies by Zuru are some of the most popular toys predicted to be high on Christmas wish lists this year. As well as having hours of fun, this year’s list features toys that encourage children to explore make-believe and delve into storytelling. Handpicked by Amazon experts, the list is inspired by trending toys that are set to spark joy and includes a range of toys under £20, perfect for any age, interest, or budget.

Hundreds of toys from the must-have list will be donated to families in need in time for Christmas, as part of The Multibank charity initiative, co-founded by former Prime Minister Gordon Brown and Amazon. The Multibank initiative was initially created to meet the needs of families and individuals living in poverty by taking surplus products donated by businesses and giving them to families in need. To date, the initiative has donated more than three million items to help over 400,000 families experiencing poverty.

The toys will be delivered on the back of another iconic childhood toy – a life-size toy train, which is on track to tour the UK in the lead up to Christmas stopping off at Multibank sites including Felix’s Multibank in London, The Big House Multibank in Scotland, Cwtch Mawr Multibank in Swansea, and Brick-by-Brick Multibank in Wigan.

"Our Top Ten Toys list has something for all ages, interests and budgets, making it easier to find that perfect gift this holiday season. With thousands of glowing customer reviews, people can shop with confidence, knowing that our Top Ten Toys list offers the latest in fun and entertainment", said Matthew Redfearn, Toys Category Leader at Amazon UK. "We are so pleased that we will once again deliver toys to families in need as part of the Multibank initiative, and with more charities involved this year it’s full steam ahead to help more children discover the joy of toys.”

Shane Dorsett, Chief Operating Officer at The Felix Project added, “Redistributing such sought-after items to families will not only be transformational for a child on Christmas Day, but should also alleviate some of the pressure parents and carers feel to spend money they don’t have, helping to bring joy and make a huge difference. We recently found 1 in 4 Londoners regularly struggle to feed their families, but its not just food, it is all of life’s necessities. That is why earlier this year, The Felix Project, with support from Amazon, was delighted to open Felix’s Multibank.”

Amazon’s Top Ten Toys list offers a wide selection of quality products suited to children three years and over, with products starting from £9.99. Customers can shop this year’s hand-picked toys plus many more on Amazon to find the perfect gift, with fast, convenient delivery in the lead up to Christmas.

To mark the launch of the annual Top Ten Toys list, customers in the UK can enjoy 10% off RRP on the Top Ten Toys selection at amazon.co.uk/toptentoys2024 between 6th - 12th November 2024.

Amazon’s Top Ten Toys (in price order)
1) Zuru Snackles, Series 2, Random Assortment, Surprise Capsule Plush £7.99
The element of surprise is one of the factors that makes unwrapping a toy so thrilling, and the random assortment of Zuru Snackles’s Series 2 collectibles is what makes them a favourite amongst children and desirable this Christmas. Never knowing which plushie they’ll get keeps the act of gift-giving fun and engaging.

2) Asmodee Blue Orange | Taco Cat Goat Cheese Pizza | Card Game £10.00
A family favourite in recent years, the Asmodee Taco Cat Goat Cheese Pizza card game has grown in popularity thanks to its lightning-quick format that challenges reflexes, speed and observation. A perfect stocking filler for children aged 8+, there’s fun to be had for all the family with up to 8 players per game with this great value card set.

3) Simba SCREAMERZ Babbling Bear £11.99
This interactive and expressive toy is full of babbling screams and unexpected reactions that are guaranteed to make children laugh. Perfect for sharing laughs with friends and family, this Simba SCREAMERZ is a hit during playdates and group play.

4) MGA Rainbow High Watercolour & Create DIY Fashion Doll with Washable Watercolours and Tie-Dye Kit £24.99
Unleashing their creativity using washable colours and a tie-dye kit, this DIY set by MGA is the ideal gift for children who love both fashion and art. Since the designs can be washed off, this toy offers endless possibilities and keeps the player experience fresh, meaning kids will never be bored over the Christmas period.

5) Lexibook Disney Stitch - Stitch Electronic Diary with included pen and notebook £39.99
Every family’s beloved Disney character is back, this time in the form of one cool gadget with the Stitch Electronic Diary that allows children to share their thoughts and doodles in private, due to its secret password feature. Its sound effects and light-up functions add an interactive and engaging element to this notebook.

6) Hape Marble Run Construction Toy Made of FSC Wood, Marble Run from 3 Years £48.44
This hands-on wooden construction set combines building, problem-solving and critical thinking skills, as children are encouraged to figure out how to make their marbles run smoothly in building their very own Hape Marble Run.

7) SpinMaster Hatchimals Alive, Mystery Hatch Pufficorn £49.99
Children can delight in the surprise of uncovering which Pufficorn they receive with this Mystery Hatch Pufficorn plush by SpinMaster. This new magical friend will tap into children’s love of fantasy worlds this Christmas.

8) SpinMaster Gabby’s Dollhouse, 15-Piece Rainbow-Themed, Celebration Doll’s House £54.99
Fans of children’s TV show Gabby’s Dollhouse now have the chance to recreate their favourite scenes or invent their own adventures with this dollhouse that comes with 15 pieces, as well as its own characters and accessories. With Gabby’s Dollhouse, SpinMaster are once again proving themselves as leaders in interactive play and high-quality children's products.

9) Hasbro Play-Doh Pizza Delivery Scooter Playset, Kids Arts and Crafts £59.99
Children get the chance to picture themselves as pizza chefs or delivery drivers with this fun Play-Doh Pizza Delivery Scooter Playset by Hasbro, that encourages children to experiment with colours, shapes, as they imagine real-life scenarios and dive into the storytelling element of this playset.

10) Lego Star Wars Imperial Star Destroyer Starship Building Toy £149.99
Fans of the epic Star Wars universe will relish the chance to build their very own Imperial Star Destroyer vehicle, immersing themselves in a galaxy far, far away. This challenging yet engaging set provides the ultimate satisfying task for all the family over Christmas.

Prices are correct as of 5^th November 2024 on Amazon.co.uk

Images of the Amazon toy train can be found here
Lifestyle imagery of the products can be found here

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About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit aboutamazon.co.uk and follow @AmazonNewsUK.

How Amazon supports those in need
We look to leverage our scale for good and use our ability to innovate quickly to strengthen communities where our employees live and work. Amazon’s culture is built around solving impossible problems, which is why we’re able to take a different, more hands-on approach than most. We work side-by-side with community partners to find solutions to the world’s most pressing challenges and build long-term, innovative programmes that have a lasting, positive impact. For more information, visit aboutamazon.co.uk/impact and follow @AmazonNewsUK.

About The Multibank
Multibanks take surplus products donated by businesses and give them to families in need. Co-founded by former UK Prime Minister Gordon Brown and Amazon, they are community donation hubs led by local charity partners, that provide brand-new items for social workers, teachers, and community groups to distribute as needed. From clothing, crockery, and cleaning products, to toiletries, towels and toys, Multibanks put business surplus in the hands of those who need it most. Founded in 2022, the Multibank network has donated more than 3 million goods to help over 400,000 families across the UK. We have four Multibanks across the UK – The Big House Multibank in Scotland, Brick-by-Brick in Greater Manchester run by The Brick, Cwtch Mawr in Swansea run by Faith in Families, and Felix’s Multibank in London run by The Felix Project. Together, we are building a world where no good product goes to waste, and no family goes without. For more information, visit themultibank.co.uk and follow @themultibank

The Felix Project
The Felix Project is London's largest food redistribution charity, rescuing good food that cannot be sold. In 2023 we gave out the equivalents of 32 million meals to over 1,100 organisations and schools that feed those experiencing food insecurity. Our vision is a London where no one goes hungry and good food is never wasted.

About The Brick
The Brick is an anti-poverty charity offering services to people who are at risk of or transitioning through homelessness, financial hardship or crisis. The services run by the Brick include Emergency and Supported Accommodation, an affordable food community, a Street Outreach and Engagement Service, and a training and supported volunteering project to help people gain skills to enter employment.

About The Big House Multibank
The Big House Multibank is a Scottish charity dedicated to improving lives through the circular economy. We take goods, such as personal hygiene items, bedding and clothing to ensure usable products don't go to waste and distribute them via teachers, social workers and charities to families in need.

About Faith in Families
Faith in Families is a transformative children’s charity based in South Wales, passionately dedicated to bringing joy, laughter, and compassion to children facing adverse childhood experiences. Our mission is to turn these challenging moments into positive, lasting memories, nurturing young minds into healthy, curious, and resilient adults.
We are unwavering in our commitment to making every childhood count by providing boundless opportunities for children to play, learn, and grow. We support families in creating safe, nurturing environments where children can flourish and thrive, not just survive. At Faith in Families, we harness the power of community and compassion to shape a brighter future for every child, ensuring they reach their fullest potential and pushing back against poverty and adversity.