16th - 17th July

London, UK 06:00AM BST, 25th June 2024 (NASDAQ: AMZN) – Amazon has today announced that customers can expect big savings this summer, as the countdown to the 10th Prime Day begins. From 00:00 on 16th July until 23:59 on 17th July, Prime members will get exclusive access to hundreds of thousands of deals on a wide selection of popular brands across all categories including electronics, homeware, fashion and beauty. The shopping event will offer Prime members deals from top brands like Bose, Fitbit, Oral-B and Sony, as well as great savings from small businesses across the UK. New deals will drop throughout the event, with fast, free delivery available to all Prime members.

“The countdown to the 10th Prime Day in the UK starts now, and we have a huge selection of deals to come,” said John Boumphrey, UK Country Manager of Amazon. “We work really hard to deliver great products at the best prices for customers during Prime Day and throughout the year, from the biggest brands to the 100,000 small British businesses that sell on Amazon. With even faster deliveries and so many shopping, saving and entertainment benefits available, there has never been a better time to be a Prime member. Roll on Prime Day!"

Early Deals, Shop Now

Prime members don’t have to wait until Prime Day to save as early access to deals and exclusive savings starts now. Last year Prime members worldwide saved over $2.5 billion during Prime Day, and this year customers can browse personalised recommendations including “Deals you might like”, “Deals for you”, and “Deals related to items you saved,” and discover even more selection with curated collections such as Everyday Essentials, Top Brands, and Trending Deals. Early discounts include:

Amazon Devices: Upgrade your home security systems with up to 50% off select Ring cameras and doorbells, including Indoor Camera (2nd Gen), Video Doorbell (2nd Gen) and Stick Up Cam starting on July 10th. Plus save 55% on the popular Ring Intercom and up to 65% off Blink cameras including Blink Outdoor 3-Cam and Blink Mini 2-Cameras. Get more deals on 12 July and save up to 45% on Amazon Fire TV Omni QLED series smart TV’s.

Amazon Music: Prime members who haven’t tried Amazon Music Unlimited can get five months free—the best deal ever from Amazon Music for Prime Day—in celebration of Amazon Music’s 10-year anniversary. Amazon Music Unlimited includes access to more than 100 million songs and top podcasts ad-free, on-demand, and in high-quality streaming audio.

Audible - New Audible customers can get 3 months membership free and enjoy unlimited listening to thousands of select Audible Originals, podcasts, and audiobooks. Offer available from 24 June to 31 July 23:59. Terms Apply.

Gaming: To celebrate the lead-up to Prime Day from 24 June until 16 July, Prime members can claim an assortment of 15 popular and classic PC games at no additional cost, including Teenage Mutant Ninja Turtles: Shredder’s Revenge, STAR WARS™ Knights of the Old Republic™ II: The Sith Lords, Hitman Absolution and more.

Get Ready for Prime Day

Customers can join Prime or start a free trial at amazon.co.uk/primeday to take part in Prime Day, and enjoy member benefits throughout the year. Some of the ways that members can prepare and make the most out of Prime Day include:

Get deal notifications from Alexa: Prime members never have to worry about missing a deal thanks to Alexa. Prime members can ask Alexa for deal notifications on products added to their Wish List, Cart, or Save for Later. To get started, just ask, “Alexa, add [product name] to my cart,” and then ask Alexa to notify you about the deal when it’s live.

Set up deal notifications that are tailored to you: Keep your eyes on hot trending items with deal notifications. Prime members can set up personalized deal notifications to be alerted when their recent searches and product views have deals. To start receiving these alerts in time for Prime Day, visit the Prime Day event page on the Amazon Shopping app to create the deal alerts.

Enjoy convenient delivery options: Make life easier with fast delivery on millions of items included with a Prime membership and choose the delivery option that best suits your need during Prime Day. Prime members in the UK receive unlimited fast, free One-Day Delivery on millions of items across all categories, with Same-Day Delivery available on over a million items in Greater London, Edinburgh, Glasgow, Birmingham, Bristol, Manchester, Leeds, Liverpool, and more (minimum order values apply). You can also select free delivery to Amazon Lockers or Counters, or choose a delivery day preference with Amazon Day.

Discover Prime Day Deals Worldwide
Prime Day will kick off on 16th July in Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK. Prime members in India can shop on Prime Day later this summer.