London UK, 09:00 GMT 20 November 2025: Amazon today launches its Black Friday Week savings event, offering more than a million deals up to 40% off across all categories, including popular brands like Ninja, Philips, PlayStation, ghd, Levi’s, Oral-B, and more. The deal event will run for 12 days, from 20 November until 1 December.
New for this year, Amazon will also offer 12 days of ‘Doorbuster Deals’, with huge savings of up to 50% off trending products from brands including De’Longhi, Dyson, GoPro, LEGO, Puma, and Samsung, as well as on Kindle products.
Customers can look out for major deals being unveiled by a series of stars across the worlds of music, television, tech, gaming, food, pets, beauty, books, and fashion on each of the 12 days. The 12 days of deal drops starts today with The Celebrity Traitors star and music artist Cat Burns revealing her top picks, with others including Saturdays singer and fashion entrepreneur Frankie Bridge, nutritionist and cookbook author Emily English, and TV personality Tomi Adebayo.
Speaking about Amazon’s Black Friday Week, Cat Burns said: “I’m helping kick off Amazon’s 12 Days of Black Friday with my favourite deal. I use these Sony headphones so much, whether I’m working on songs or just listening to music, so I’m glad other people who love music as much as me can get them as part of the Black Friday Week event!"
Cat's Top Five Black Friday Week Picks:
- Sony noise-cancelling headphones
- DJI Osmo Pocket 3 vlogging camera
- Fender electric guitar
- Sonos Era 100 smart speaker
- Sony Bluetooth turntable
“Customers are looking for value more than ever, and this year's Black Friday will be our biggest yet," said John Boumphrey, UK Country Manager of Amazon. “Our new daily doorbuster deals will offer up to 50% off a wide selection of popular brands, with huge savings on everything from everyday essentials to this year's most-wanted gifts – helping people make their money go further in the lead up to Christmas.”
Black Friday Deals
Amazon customers can explore "New Deal Drop" offers, featuring curated deals across daily themes including Customers’ Most Loved, Top 100, Influencer Favourites and, for the first time, Doorbuster Deals with deep discounts on trending products. A preview of deals and promotions:
- Amazon Devices: Discover incredible savings on Amazon devices with up to 55% off across a wide range of products. Echo devices are available at fantastic prices, including the Echo Dot (5th generation) at 45% off and Echo Show 5 (3rd Generation) at 44% off. Enhance your entertainment with Fire TV deals up to 56% off, including the Fire TV Omni QLED series, Fire TV Stick 4K Select up to 52% off and Fire TV Stick 4K Max up to 43% off. Those looking to enhance their home security can save up to 60% on Ring devices and up to 55% on Blink devices. Upgrade your home connectivity with up to 44% off on eero mesh Wi-Fi systems, ideal for HD streaming and smart home hub network.
- Amazon Essentials: Save up to 30% on must-have denim styles and up to 15% on new season activewear. Customers can also save up to 25% on Sofia Grainge's coordinated family styles and up to 15% on Demi Lovato's latest casual-chic fashion collection.
- Amazon Grocery: Enjoy amazing savings including up to 35% on groceries for all Amazon Fresh customers, plus new customers can save an extra £15, Prime members can enjoy £15 off Morrisons on Amazon, £15 off Iceland on Amazon, and up to £10 off Co-op on Amazon (available to new customers only and minimum order values apply).
- Amazon Music Unlimited: For a limited time, Prime members who have not tried Amazon Music Unlimited can get four months free, while non-Prime members can get three months free. Customers can even say, “Alexa, try Amazon Music Unlimited” to get three months free on a single Echo or Fire TV device. In addition, customers who already subscribe to Amazon Music Unlimited can upgrade to a Family Plan to receive three months of that upgrade for free. Amazon Music Unlimited offers more than 100 million songs and top podcasts ad-free, on-demand, and in high-quality streaming audio, as well as access to the largest selection of audiobooks from Audible with one book a month. More info can be found at amazon.co.uk/music/unlimited.
- Amazon Resale: Amazon customers get a further 20% discount off a selection of quality used and returned products from Amazon Resale. The discount will be deducted automatically at checkout after selecting their delivery address. This offer cannot be combined with other promotional offers.
- Audible: Save over 80% on Audible Premium Plus and shoppers can also enjoy a bonus £10 voucher for Audible.co.uk. Voucher notification will be received via email.
- Beauty: Save up to 30% off on Beauty products from Skincare and Fragrances, to Hair Care and Makeup from brands including Elemis, Diesel, Kerastase, Olaplex, and Real Techniques.
- Books and Kindle: Save up to 60% on hundreds of print books and up to 90% on thousands of eBooks. Customers will be able to shop Amazon's Best Book of the Year, Broken Country, along with a selection of other shortlisted titles in Amazon’s Black Friday Week sale.
- Doorbuster Deals: 12 days of surprises offering new deep discounts up to 50% on trending products from brands, including De’Longhi, Dyson, GoPro, Kindle, LEGO, Puma, Samsung, and Tefal.
- Everyday Essentials: Save up to 30% off household essentials delivered right to your door from brands such as Andrex, CeraVe, LAVAZZA, Pampers, and Waterwipes.
- Fashion & Sports: Discover amazing deals up to 50% off across apparel, shoes, watches, jewellery, and sportswear. Discover incredible deals on a wide selection of travel essentials including top deals on luggage from brands such as Samsonite and American Tourister.
- Haul: Amazon Haul customers can discover exclusive savings and promotions from 20 November to 27 November with £10 off orders over £20 (limited to one order per customer, applied at checkout), followed by a 'buy 2 get 60% off' deal on selected Haul items (discount applied at checkout) from 28 November to 1 December.
AI Makes Holiday Shopping Even Easier Amazon are making holiday shopping faster and easier with AI features designed with customers in mind. Rufus, a conversational shopping assistant, helps customers discover tailored gift recommendations and deal suggestions. Amazon Lens simplifies finding the perfect holiday party outfit or matching festive décor by letting customers search using photos or screenshots. These customer-focused innovations are resonating with shoppers with recent research showing 57% of customers plan to use AI features like these for their holiday purchases this year, helping them save time and make more confident buying decisions.
From Wishlist to Doorstep: Fast and Convenient Delivery Through the Holidays
Amazon simplifies holiday shopping with delivery options that provide peace of mind - important to 74% of UK shoppers who value reliable delivery during the festive rush. Prime members can enjoy free Same-Day Delivery on over a million items, 24/7 live chat support, and flexible delivery choices including Amazon Lockers, Counters, and scheduled Amazon Day deliveries. Customers can shop with confidence on Amazon this holiday season knowing their purchases will arrive when needed.
The Ultimate Christmas Shop: Curated Gifts for Every List and Price Point
Amazon's Christmas Shop is the ultimate gift-finding destination, featuring thoughtfully curated collections that make discovering the perfect present effortless. Whether decking the halls with this year’s nature-inspired earthy tones, hosting loved ones, or searching for the perfect present, the Christmas Shop offers a wide selection, exceptional value, and fast, reliable delivery, all in one convenient place. From 20 November to 7 December, it’s even easier to find great value when buying gifts for loved ones, with deals and offers on exciting and trending products, seasonal picks and hand-picked gifts. Customers can also browse the annual Toys We Love list featuring this season's most exciting toys, games, and entertainment.
Great value, year-round
As well as great Black Friday deals, Amazon works hard to provide low prices for customers throughout the year. A recent study from Profitero revealed that Amazon offers the lowest online prices compared to 18 major UK retailers on more than 7,500 identical products across multiple areas including everyday essentials and Christmas gifting categories like toys, electronics, and beauty – and found Amazon prices to be 16% lower on average in everyday categories. Customers can be confident that when they shop on Amazon, they will find low prices on a wide selection of products every day.
Find out more at amazon.co.uk/blackfriday.