LONDON – November 5, 2025 – Amazon has officially unwrapped its top ten toys list for 2025, revealing the must-have toys set to top Christmas wish lists this year. From iconic franchises and trending collectibles to family-friendly games and creative activity kits, this year’s list has been hand-picked by Amazon’s toy experts, and each toy is guaranteed to deliver joy, wonder and Christmas morning magic.
Inspired by trending toys and playful surprises, this year’s list includes family favourites, interactive building sets, and plush surprises, such as Playmobil’s Sky Trails Starter Kit Construction Toy, DJ Furby’s Interactive Plush Toy and LEGO Creator 3in1 Wild Animals, alongside sustainable choices including Learning Resource’s Numberblocks. Loved by children, approved by parents and rated 4 stars or higher by customers, the must-have list includes a selection of toys under £20, perfect for any age, interest, or budget, and available with fast, convenient delivery.
Hundreds of toys from this year’s list will be donated to families in need in time for Christmas, as part of The Multibank charity initiative. The Multibank initiative was created to meet the needs of families and individuals living in poverty by taking surplus products donated by businesses and giving them to families in need. To date, the Multibank network has donated more than 12 million essential items to over 800,000 families across the UK.
The toys will be delivered on a festive fleet of toy cars, which will take to the road to deliver toys from this year’s must-have list to families in need in the lead up to Christmas. The colourful fleet will travel to six Multibank sites across the UK including Felix’s Multibank in London, The West Midland’s Multibank in Birmingham, The Junction Multibank in Tees Valley, The Brick Multibank in Wigan, The Big House Multibank in Scotland, and Cwtch Mawr Multibank in Swansea.
“Our Toys We Love list captures this year's most exciting must-haves, giving shoppers inspiration to find the perfect Christmas gift. We've hand-picked toys for every age, interest and budget – from the latest trending items to timeless family favourites – all available in one place with fast, convenient delivery options,” said Matthew Redfearn, Toys Category Leader at Amazon. “Once again, we’re proud to be donating hundreds of this year’s toys to Multibanks across the UK, helping to bring Christmas joy and make a difference to families in need.”
Katharine Sacks-Jones, Chief Executive Officer at The Multibank, added, “We see firsthand the challenges and financial pressures that families and children across the UK face daily, but these are made all the more difficult during the winter months. That is why initiatives such as the Multibank are so important, offering support to families living in poverty all year round and now, with the generosity of Amazon and other businesses, we can spread some festive joy and bring smiles to children this Christmas by donating some of this year’s most wanted toys.”
Amazon’s Toys We Love list offers a wide selection of quality products suited to children three years and over, with products starting from £15.00. Customers can shop this year’s hand-picked toys plus many more on Amazon to find the perfect gift, plus Amazon Prime members can enjoy fast, free delivery and peace of mind for those last-minute purchases as Christmas approaches.
To mark the launch of the annual toy list, customers in the UK can enjoy 10% off RRP on the Toys We Love selection at www.amazon.co.uk/toyswelove2025 between 5th - 11th November 2025.
Amazon’s Toys We Love List 2025
- Mattel Brick Shop Hot Wheels Premium Series Building Set, Mercedes-Benz 300 SL with 1600 Pieces
Young car enthusiasts can rev up the holiday spirit with the Mattel Brick Shop Hot Wheels Mercedes-Benz 300 SL - a small- scale masterpiece that brings classic motor elegance to family festive celebrations. This buildable icon features authentic details from a classic Mercedes-Benz, perfect for children aged 17+ and up. - PLAYMOBIL Sky Trails Starter Kit Construction Toy, for imaginative routes & adventures
One of the latest releases from family favourite Playmobil, children can zoom into the festive season with the Sky Trails Starter kit. From building action-packed courses full of twists and turns, all whilst boosting motor skills and imagination. This is the perfect gift for young thrill-seekers from 7+. - DJ Furby Interactive Plush Toy
The iconic owl-like creature that was a “must-have” for people born in the 90s is making an eagerly anticipated return on Amazon’s list for 2025. The DJ Furby Interactive Plush will bring the festive beats when sitting under the tree this year, through its new features such as upbeat jams and glowing lights. - LEGO Creator 3-in-1 Wild Animals: Majestic Rhino with Birds Toy
Bringing a touch of wild to the festive season, LEGO has released the perfect gift for young animal lovers with the Creator 3in1 Wild Animals: Majestic Rhino with Birds Toy. From having the option to build either a majestic rhino, playful hippo or charming walrus, children aged 9+ can unleash their inner creativity this Christmas. - Dickie Toys Stitch Surfboard
Amazon is bringing a wave of festive fun to the 2025 list with the Dickie Toys Stitch Surfboard, where young Disney fans can interact via remote control with a pint-sized Stitch, performing cool 360° spins and wheelies. - Rainbow High Air Brush & Create
A perfect gift to inspire self-expression and imaginative play during the festive season, the Rainbow High Air Brush & Create is available on Amazonas part of the ‘Rainbow High’ store, and comes with changeable vibrant outfits, hairstyles, and accessories. - Learning Resources Numberblocks Wooden Building Blocks Activity Set
A popular option for children 3+ years plus, young minds can unwrap the gift of learning this Christmas with Learning Resources Numberblocks Wooden Building Blocks Activity Set. Set to become a festive favourite, this toy enhances motor skills and colour recognition. - Asmodee Brick Like This! The Official LEGO Party Game
This fast-paced stacking game from the iconic LEGO brand is set to transform family gatherings this Christmas into an exhilarating showdown with the Asmodee Brick Like This! Official LEGO Party Game. From little builders to adult fans, this quirky twist on the classic construction game is guaranteed to be fun for all during the festive season. - Squishmallows Amazon Exclusive Holiday Fox
The limited-edition Squishmallows Holiday Fox, available exclusively on Amazon, is the perfect Christmas morning companion. James, the Orange Holiday Fox, is dressed in holiday attire, complete with plaid scarf. Available exclusively on Amazon UK, children can cosy up by the fire next to the Holiday Fox, who wears his own cheerful holiday attire. - Pets Alive Mama Turtle Surprise
Zuru’s Pets Alive Mama Turtle Surprise is also predicted to be in-demand this Christmas, as Mama Turtle comes to life in a realistic habitat, simply by adding water.
Prices are correct as of 4th November 2025.
Images of the Amazon toy fleet can be found here
Lifestyle imagery of the products can be found here
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