LONDON UK, 09:00 GMT 13 November 2025 - Amazon today announced the dates for its Black Friday Week in the UK, kicking off 20 November and running until 1 December. The 12-day savings event will feature millions of deals across popular categories including home, electronics, beauty, and apparel from popular brands like Ninja, Philips, PlayStation, ghd, Levi’s, Oral-B, and more.
Customers can save on great deals with up to 40% off across more than a million products from all categories. This year, Amazon is offering even more ways to discover and shop great deals, from ‘New Deal Drop’ deals featuring curated deals across daily themes, to Customers’ Most Loved, Top 100, Influencer Favourites and, for the first time, Doorbuster Deals with daily deep discounts of up to 50% on trending products, from brands including Braun, De’Longhi, Dyson, GoPro, Kindle, LEGO, Puma, Samsung, and more.
Shop Now: Early deals on Everyday Essentials
Holiday shopping isn’t just about gifts - it’s also about preparation for the season ahead, with many shoppers getting organised for festive hosting and stocking up on everyday essential items. Recent independent research commissioned by Amazon reveals that snacks and drinks (55%), pantry staples (36%), cleaning and household supplies (30%) are high on shopping lists across the UK. To help with holiday preparations, Amazon customers can get holiday ready with early deals on Everyday Essentials from 13 November until the start of the Black Friday Week Sale, with savings up to 40% on household essentials delivered right to your door.
Black Friday Deals:
Black Friday Week brings Amazon’s holiday savings from 20 November until 1 December, with incredible deals across categories at amazon.co.uk/blackfriday. A preview of deals and promotions:
- Amazon Devices: Customers can discover incredible savings on a selection of Amazon Devices, including Echo, Kindle, Ring, Blink, Fire TV, and eero
- Amazon Grocery: Discover amazing savings on groceries including up to 35% off groceries at Amazon Fresh, Prime members can enjoy £15 off Morrisons on Amazon, £15 off Iceland on Amazon, and up to £10 off Co-op on Amazon (available to new customers only and minimum order values apply)
- Amazon Resale: Customers can get a 15% discount on a selection of quality returned products at checkout. The discount will be deducted automatically at checkout after selecting their delivery address. This offer cannot be combined with other promotional offers.
- Beauty: Discover incredible savings across thousands of skincare, fragrance, and beauty must-haves from iconic brands including Elemis, Kérastase, L'Oréal Paris, Olaplex and Weleda
- Books and Kindle: Customers can save up to 60% on hundreds of print books and up to 90% off thousands of eBooks
- Doorbuster Deals: 12 days of surprises offering new deep discounts of up to 50% on trending products from brands, including De’Longhi, Dyson, GoPro, Kindle, LEGO, Puma, Samsung, and Tefal
- Everyday Essentials: Discover amazing savings on household essentials delivered right to your door from brands such as Andrex, CeraVe, LAVAZZA, Pampers, and Waterwipes
- Fashion & Fitness: Refresh your wardrobe this Black Friday with incredible deals across customer-favourite brands and key seasonal looks:
- Designer Favourites: Save up to 25% on brands such as Armani, GANT, and JW PEI
- Amazon Essential Denim: Save up to 30% on must-have denim styles
- Activewear: Save up to 15% on new-season activewear
- Sofia Grainge & Demi Lovato Collection: Save up to 25% on their latest collections featuring casual-chic loungewear, coordinated family styles, and timeless, textured pieces
Shop While You Watch: Black Friday Sports and Shopping
Prime Video will stream more than 14 hours of live sports globally on Black Friday, available for free with no Prime membership required. Sports fans across the UK can watch the PGA TOUR's "The Skins Game" golf event at 14:00, followed by the Super Bowl Champion Philadelphia Eagles hosting the Chicago Bears at 20:00, the first Black Friday Football NFL game to be broadcast worldwide on Prime Video, and an NBA doubleheader featuring the Milwaukee Bucks vs. New York Knicks at 00:00 leading into the Dallas Mavericks vs. Los Angeles Lakers at 03:00 (29 November). This marks Prime Video's most extensive single-day of global sports lineup to date.
Prime members will be able to get into the festive spirit with Prime Video’s selection of beloved holiday and family entertainment, including brand-new holiday movie, Oh. What. Fun, starring Michelle Pfeiffer, Felicity Jones, Chloë Grace Moretz, Denis Leary, Dominic Sessa, Danielle Brooks, Devery Jacobs, Havana Rose Liu, Maude Apatow, Jason Schwartzman, Eva Longoria and Joan Chen. Oh. What. Fun will be available to stream exclusively on Prime Video 3 December.
AI Makes Holiday Shopping Even Easier
Recent independent research commissioned by Amazon found that over half of shoppers (57%) are likely to use AI features to help with their holiday purchases this year, and Amazon offers innovative tools to make shopping faster and easier. This includes including Rufus, Amazon’s conversational shopping assistant, which provides tailored gift recommendations and deal suggestions, making shopping even faster this festive season. Amazon Lens also enables customers to search for products using a photo or screenshot and identify similar items available on Amazon, which is ideal for any festive home decor additions or finding the perfect outfit for the Christmas party.
From Wishlist to Doorstep: Fast and convenient Delivery Through the Holidays
Almost three quarters (74%) of shoppers in the UK agree that fast and reliable delivery helps them to feel more relaxed during the festive rush. Amazon Prime members can take advantage of fast, free delivery, 24/7 live chat support and the flexibility to choose the delivery option that best suits their needs, with Same-Day Delivery available on over a million items. You can also select free delivery to Amazon Lockers or Counters, or choose a delivery day preference with Amazon Day. This convenience across a vast selection of products, including Everyday Essentials, across health, beauty, baby, pet food and more, ensures customers have everything they want and need to prepare for the holidays. With these convenient delivery options, customers can shop with confidence knowing their holiday purchases will arrive on time.
The Ultimate Christmas Shop: Curated Gifts for Every List and Price Point
Amazon's Christmas Shop is the ultimate gift-finding destination, featuring thoughtfully curated collections that make discovering the perfect present effortless. Whether decking the halls with this year’s nature-inspired earthy tones, hosting loved ones, or searching for the perfect present, the Christmas Shop offers a wide selection, exceptional value, and fast, reliable delivery, all in one convenient place. From 20 November to 7 December, it’s even easier to find great value when buying gifts for loved ones, with deals and offers on exciting and trending products, seasonal picks and hand-picked gifts. Customers can also browse the annual Toys We Love list featuring this season's most exciting toys, games, and entertainment.
ENDS