LONDON—June 17, 2025 (6:00 BST) – Amazon today announced 96-hours of savings this Prime Day from Tuesday 8 July until Friday 11 July. The summer shopping event runs for 4 days for the first time, giving Prime members double the time to shop hundreds of thousands of deals. There are savings to be made across all categories, with discounts across top brands like Bose, De' Longhi, Dyson, Lego, Shark, CeraVe, Ninja, and Sonos.
New for this year, Amazon introduces Today’s Big Deals, featuring daily themes curated exclusively for Prime members including limited-time ‘New Deal Drop’ deals launching at midnight every day throughout the shopping event.
Get Ready for Prime Day
Customers can become a Prime member or start a free trial at amazon.co.uk/primeday to take part in this summer’s shopping event and enjoy fast, free delivery along with all the money-saving benefits Prime has to offer. Young adults aged 18-22 can become a Prime member and enjoy all the same benefits for half the price at £4.49 per month or £47.49 a year, which also gives them access to exclusive discounts on thousands of textbooks, clothing, travel, accessories and more.
Some of the ways that members can prepare and make the most out of Prime Day include:
- Ask Rufus, Amazon's AI shopping assistant, specific questions about Prime Day and receive tailored deal recommendations.
- Discover the right deal with personalised deal recommendations including “recommended deals for you”, “deals related to your lists”, “4+ star deals for you” and “deals related to items in your cart”.
- Make life easier with fast, free delivery on millions of items included with a Prime membership and choose the delivery option that best suits your needs during Prime Day. Prime members receive unlimited fast, free One-Day Delivery on millions of items across all categories, with Same-Day Delivery available on over a million items in more than 80 towns and cities across the UK (minimum order values apply). You can also select free delivery to Amazon Lockers or Counters, or choose a delivery day preference with Amazon Day.
Shop Prime Day Deals Around the World
Prime Day will kick off on 8 July in Australia, Austria, Belgium, Canada, Colombia, France, Germany, Italy, Ireland, Japan, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, Turkey, the U.S., and the UK. Prime members in Brazil, Egypt, India, Mexico, Saudi Arabia, and the United Arab Emirates can shop Prime Day deals later this summer.