Prime Big Deal Days Returns on 7-8 October – Offering Prime Members Exclusive Access to Hundreds of Thousands of Deals

Shop some of Amazon’s best deals of the season on a wide selection of products across all categories including home, kitchen, electronics, toys, fashion, beauty & self-care

Prime members can save hundreds of thousands during the 2-day exclusive deals event and enjoy fast, free delivery on deals from top brands like Crocs, De'Longhi, Levi’s, Ninja, and OURA

Shoppers can visit amazon.co.uk/primebigdealdays for more information and shop deals from 7 October

LONDON—September 16, 2025— Amazon today announced the return of Prime Big Deal Days 7-8 October, offering Prime members exclusive access to hundreds of thousands of deals across a wide selection of products in the lead up to Christmas. The 2-day shopping event begins at 00:01 on the 7^th and ends at 23:59 on the 8^th with savings of up to 40% across all categories including home, kitchen, electronics, toys, fashion, and beauty & self-care, and great deals from popular brands like Crocs, De'Longhi, Levi’s, Ninja, and OURA.

New for this year’s Prime Big Deal Days, customers can shop limited-time ‘New Deal Drop' deals during the event curated exclusively for Prime members. Shoppers can make a head start on their festive shopping lists and explore themed deal collections such as Cosy Season, with deals across apparel, home, and kitchen, or Gifting, highlighting savings on categories including beauty, toys, and electronics.

Get ready for Prime Big Deal Days
Customers who haven’t yet joined Prime can sign up now or begin a free trial at amazon.co.uk/prime to unlock access to exclusive savings, and benefit from fast, free delivery on millions of products. Young adults aged 18-22 can become a Prime member and enjoy all the same benefits for half the price at £4.49 per month or £47.49 a year, which also gives them access to exclusive discounts on thousands of textbooks, clothing, travel, accessories and more.

Some of the ways that members can prepare and make the most out of Prime Big Deal Days include:

Use Amazon's AI shopping assistant, Rufus, to shop smarter and plan better by getting product details, expert advice, and personalised suggestions. Whether exploring a new hobby, comparing products, or checking on an order, Rufus AI offers quick, helpful guidance.
Discover the right deal with personalised deal recommendations including “recommended deals for you”, “deals related to your lists”, “4+ star deals for you” and “deals related to items in your cart”.
Use Buy Again to stock up and revisit frequent purchases, such as everyday essentials, to make festive preparations easier.
Add must-have items to your ‘Wish List’ ahead of time, and if they’re on sale during Prime Big Deal Days receive alerts.
Find products quickly with Amazon Lens, a visual search tool, by using your camera or existing photos on your device to find the exact product or similar items available on Amazon.

Recent independent research commissioned by Amazon reveals that over half (51%) of UK shoppers use sales events to feel more in control of their spending, with six in ten (61%) getting a buzz from finding a great deal. Half (51%) of Brits also report feeling pride when sharing the amount they’ve saved with others and more than a third (35%) enjoy the thrill of securing a deal before anyone else. The research also reveals that Brits most value the digital memberships that reward them for their loyalty (59%), help them get more for less (51%), and give them access to a wider range of products in one place (38%).

Enjoy fast, free delivery all year long, included with Prime
Make life easier with fast, free delivery on millions of items included with a Prime membership and choose the delivery option that best suits your needs during Prime Big Deal Days. Prime members receive unlimited fast, free One-Day Delivery on millions of items across all categories, with Same-Day Delivery available on over a million items in more than 80 towns and cities across the UK (minimum order values apply). You can also select free delivery to Amazon Lockers or Counters or choose a delivery day preference with Amazon Day.

Shop Prime Big Deal Days globally
Prime Big Deal Days will begin on 7 October in Australia, Belgium, Brazil, Canada, France, Germany, Italy, Japan, Netherlands, Poland, Singapore, Spain, Sweden, the U.S., and the UK, and for the first time, Colombia, Ireland and Mexico.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalised recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.co.uk/about and follow @AmazonUK on Instagram and Facebook.

About Prime
Prime is savings, convenience, and entertainment all in a single membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exclusive savings, exceptional value, and fast, free delivery, including exclusive shopping events, early access to deals, as well as grocery savings, movies, books, games, and more. In the UK, anyone can join Prime for £8.99 per month or £95.00 per year at amazon.co.uk/prime.

Students and young adults aged 18-22 can get 50% off Prime in the UK, with a 6-month trial at no cost and £4.49 per month / £47.49 per year at amazon.co.uk/joinprime1822.

For more information about Prime, visit amazon.co.uk/prime.

Survey Methodology
This survey was conducted online by HarrisX among 35207 recent online shoppers from June 20 through July 1, 2025 across 25 countries. Respondents were recruited through opt-in, web-panel recruitment sampling. Recruitment occurs though a broad variety of professional, validated respondent panels to expand the sampling frame as wide as possible and minimize the impact of any given panel on recruiting methods. Sample size and sampling margin of error for each country are as follows: Brazil (N: 1010 MoE: +/- 3.1%), Colombia (N: 1010 MoE: +/- 3.1%), Australia (N: 1010 MoE: +/- 3.1%), Singapore (N: 1010 MoE: +/- 3.1%), Austria (N: 1003 MoE: +/- 3.1%), Belgium (N: 1010 MoE: +/- 3.1%), Egypt (N: 1007 MoE: +/- 3.1%), Ireland (N: 1004 MoE: +/- 3.1%), Netherlands (N: 1012 MoE: +/- 3.1%), Poland (N: 1006 MoE: +/- 3.1%), Portugal (N: 1008 MoE: +/- 3.1%), Sweden (N: 1010 MoE: +/- 3.1%), Turkey (N: 1004 MoE: +/- 3.1%), UAE (N: 1001 MoE: +/- 3.1%), Canada (N: 2004 MoE: +/- 2.2%), Mexico (N: 2013 MoE: +/- 2.2%), USA (N: 2010 MoE: +/- 2.2%), India (N: 2011 MoE: +/- 2.2%), Japan (N: 2009 MoE: +/- 2.2%), France (N: 2010 MoE: +/- 2.2%), Germany (N: 2011 MoE: +/- 2.2%), Italy (N: 2010 MoE: +/- 2.2%), Spain (N: 2010 MoE: +/- 2.2%), UK (N: 2011 MoE: +/- 2.2%), KSA (N: 1003 MoE: +/- 3.1%). Results were weighted by gender, age, and region where necessary to align with actual demographic proportions amongst the population within each country.